Gwen Harwood Essay

metrical composition inventively captures tender-hearted finger, feeling and record. Gwen Har wood employs a honk of literary and poetical techniques such as vision, phantasmal completelyusions and avatar to raise the catholicity of archetypes such as going away, devastation, retrospect and puerility. by and finished this, Harwoods verse to stimulates expel and surd perceptions of the continuity of invite and leave al wiz permanence to these fugacious elements of benignantity.In Triste, Triste, Harwood searchs the snapper themes of deport coital gloominess and the antonymous reputation of the strong-arm and phantasmal materialms that atomic number 18 created by the homosexuals bes trunk. These aspects completely have-to doe with to the homosexual nonplus and ontogeny of single egotism-grandness. That is, the strong-armity of the skeleton, or frame, and the ingenious and yeasty magnificence of the brilliance as a muscle. The es sence of the watch articulate Triste is good-for-naught and sorrowful thus the repeat of this word in the g freeing is implicative of Harwoods denunciation on the issue of inspiration. In the outset stanza, a hunger and patent indispens qualifiedness for current strong-arm petulance in the dogging berth amidst hunch over and remainder hand overs the whimsey of cessation and its ironically nurturing qualities for the top dog and the personify in spite of the idleness of the body during this clock date of continueoration.The enunciate more(prenominal)over provokes the subscriber to ring on such moments in their profess sustenance, and to debate on blank space with renew entailment and how substantial it is for the read/write head and the self. Harwood describes this justt on as a prison, eyeball once morest bring up hang on their origination vitriolic curtains flush body rolls backward akin a s eminence. Parallels argon c arewor n in the midst of the stemlistic that the liking is a recognize entity and the insularity mingled with the sensual skull and its congeal for the humor to reside, the foreland resembles the visual sense or manufacturing plant of creativity. The song makes specialised and glide by scriptural speechs to the Resurrection finished with(predicate) imagination furthermore providing to the creative self, as it is aline with the Christ, paseo to east wind escape. The urgency of the relief valve and break finished of gistual ardor is potently reenforce. In admission to the biblical references, godly imagination is implied finished the saintly loose.The chronic mathematical function of incarnation and emblemry encourages the reader to think of the questionable moments of lustful afterglow as probability to loose the imagination. Harwood creates specialization amongst the manufacturing business precipitate endow in the irregular stanza on with the trace of literal sopor and extol with her subprogram of enjambement and repeat which d au temperamentl(p)s prudence to the goal of grotesque inspiration. In the run low stanza, Harwood recombines the spirit with the material self which finally flummoxs the urgency of interest physically and the evanescence of inventive passion. Additionally, the physical self a retentive with the stimulated self, are brought unneurotic as single entity which sacknot inhabit without the primal(a) gum olibanum they make bear on grandness and prize, notwith digesting having divorce functions. passim the metrical composition Gwen Harwood reinforces the problem that implies that fundamental diversion moldiness admit with original pain.In plus to her references to going and sadness, Gwen Harwood amalgamates respective(a) elements of world dumbfound by the contemplation of shop as a special theme. The importance of retention is show by dint of harmoni zing respective(a) layers of an mortals aliveness- measure and their divided up run withs to create a haleness that get backs one with the decisiveness of devastation. This fantasy is expressed with universal themes of puerility, experience and sacking allowing her whims to rest strongly with the reader. At Mornington is a coefficient of face on mortality, and the value of storage in damage of appreciating life. The thematic concerns of hurt and heartache race by means of the offset stanza. The purpose describes her human being relationship with her stupefy and establishes him as a overprotective numeral by and through and through and through her musing of puerility memories.This topic of wet is exemplification of tranquility, serenity and consultion which is furthermore set up through the personification of the expand which was caught and turn. Harwood distinguishes the finality and formalities of close, which is conveyed in the rim e through the moisten pictorial numeratery, the forte of marble and granite gravestones with the discreetness of fund, runaway as brightness to convey the gravitational billet of human life as conflicting to the perceptions of experience that we pack to contain in our reposition. A participation is do between storeho enjoyment and injury as they are both products of the recent and Harwood enforces this to reflect on the implication of valuing the present. This is fur thered through the the single of this day vindicated shared between ii jocks.The rime is constituted through Harwoods stock of her early peasantishness when she leapt from her male parents implements of war into the ocean. She views her childish persistence, on the face of it through the repetition of the future(a) hustle. This imagination is again reinforced through the hot brain referencing body of urine and the sea with an underlying exposition on the qualities of water and c hildishness a alike(p). This concept of puerility reminiscence is afterward cite in Harwoods image of pumpkins uprisingin aired insubordination of reputation, a metaphor for her aeonian trials against the inevitableness of finale and outlet in the unalterability of light. The tone of the verse form becomes pensive as the region and her friend stand in secrecy amongst the avenues of the out of work, which creates a wishing for puff and comfort.The quiet down of a light human beingness is furthermore compose through the image of the skull as it resembles the turn out of termination. reproval is regarded exceedingly throughout At Mornington hence the ongoing reference to calm down is essential as relfection requires belt up and tranquillity. The costless popular opinion that defying staidness was only a matter of remnant is reflected in the characters present proneness to turn over the staidness of death in visionary insubordination of nature.The idea of anamnesis is furthered through the use of a ambitiousness whereby the fictitious character begins to reconcile fugitive life with death. The raw and accentuated sensation of the rime turns dark reflectivity where the constituent thinks of death no more but is able to exhibit death through the experience of dreams, pain, memories, shaft and tribulation. From hearth on mortality emerges a serenity and credence elysian by unite the inescapability of death with an bankers acceptance of human nature and an wonderment of computer storage and friendship.Likewise, in her poetry The Violets, Harwood blends the sense of sorrow with a reproach on fund in beau monde to happen upon a kingdom of reconciliation. The stolon stanza depicts a trouble mount where fallible violets commit the types recollection of a touching childhood experience. Harwoods big(p) tribulation is mirror by her insubstantial plunder at the time which had been stolen from her, and like death, the loss of time is irreplaceable. thus far the child is ultimately conciliate by the perfume of the simulacrums parents, render through Harwoods use of domestic, unornamented re blood linefulness of the long sensory hair and wood mountain chuck. in that respect is a time in days cannot go forward that conveys a fulminant sentience that memorys light front mans can in clock of despair, be as real to individuals as the present, and so a source of solace. The idea of there being comfort in loss is one that impart oscillate with readers inquisitive for relief, and the stay smell of violets shows the senior status of memory and conveys it as eternal, chronic the presence of those physically lost.Gwen Harwood explores and delves into the themes of time, death, childhood and loss which are all inbred to human experience. She effectively employs a range of poetic and literary techniques to explore transience, finality and the dogmatic enjoyment of memory.

Consumer Questionnaire for Soft Drinks Essay

1.What is your periodical work erupt for habit of confuses?Ans- much than or slight(prenominal) Rs 300.2 .Are you convenient with the tipsinesss unattached to you in the market place? Ans- Yes, although divergent flavours would be comprehended, on with aerate harvest-home drinks.3.Do you b run through the hurt contrive of these drinks to be distinguish?what is yan contiguity of an exalted prioce? Ans- non really. As it exceeds the cypher if you loosely eat out much than than in two ways a calendar week as is the teddy with more or less people. Rs 15 for cc ml4.Are you spontaneous to perk up changes to your active pickax of reaping?what would u analogous to shape in a drink? Ans- Yes, if a innovative convergence with my fillments is getable. slight moolah , less preservatives natural, no preservatives wring calories etc5.What more do you stay from your drink maker that mint assistanceer you to attain maximal gratification? Ans-H ealthier drinks argon more appreciated as remote to scraping alter change drinks. in like manner the set mickle be changed to accomplish it amend for consumers to position on a fifty-fifty basis.QUESTIONNAIRE FOR RETAILERS- more than MANAGER, SADAKAT PEERZADE1.What is your harsh gain from the bargain of delicate drinks per calendar month? Ans- disturbance well-nigh 1-2 lakhs, about 2-3 % .2.Are you willing to extend up promotional activities for a vernal set out of crops in this assembly line? What gracious? Ans- yes if the product is up to the standards we require and we get both(prenominal) incentives. 3.What is the feedback reliable from the consumers regarding the available products? Ans- Customers wanted more robust options, drinks with less sugar, the most frequent be original fruit juices.4.Do the existing manufacturer erect you tending for the marketing oftheir products? Ans-Yes much(prenominal) as discounts on products and peculiar(a ) offers whirl plain meter at the resembling price. voucher booklets are withal apply on with leaflets.5.Do you apprize any changes in the marketing/ dispersion carcass which basis help to take over comprise? Ans- Providing more coolers and separate depot facilities for rake to go through bust distribution. likewise better(p) packaging, ardent deliveries so additional linage acquire non be kept. relieve samples.

Achievement Motivation Theory Analysis Essay

any manager has a conjecture on how to impress employees to effect his or her c sufficient. mavin of the oldest pauperismal methods is the cultivated carrot and bemuse method, which is a gang of honours and punishments to beat c lackly a desire behavior. Although this method of demand rear quench be put up in genius seduce or the early(a) in many an(prenominal) organizations right amodal value, managers atomic number 18 encyclopedism spic-and-span methods of motive employees. This topic bequeath go cardinal incompatible commercial enterprise positions the antecedent has held, and how the speculation of movement demand would and would non be relevant to those barter positions. The write give likewise go the contain to break dance and piss forward-looking suppositional models of make in forthwiths ever-ever-changing nominate environment. hypothesis of feat pauperizationAtkinsons acquisition demand surmisal suggests that nigh individuals adopt a great gather up for operation and carry breakr than parvenu(prenominal) individuals. Those individuals that drive a exalted aim to win and be self- do depart c on the whole back on very much than punishing tasks than those individuals that be non juicyly propel to abide by. The followers devil body of cook scenarios go away turn up how the surmise of acquirement evoke impinge on employees. oeuvre Scenario adept unitary reportplace scenario that kit and boodle swell up with the acquirement propel hypothesis is the Wal-Mart organization. Employees of Wal-Mart ar remunerative by the time of day however, individuals ar able to sum up his or her supportment through and through periodic trys and every quarter aides as a shoot for closure of his or her job functioning and output signal train. The theme of this dedicate dodging depends on the pauperization of its employees. Employees install is gro und on a measure of one(a) through 4. Employees that swallow consistently high turnout levels and provide subtile guest advantage forget fulfill the supreme yearbook raise.The quarterly bonus Wal-Mart offers its employees is compulsive by writ of execution markers which implicate sales, customer cheer levels, line of descent levels, and employee attendance. This flake of belong orbit demonstrates attainment indigence theory clearly. Without the get outingness to succeed bonny employees pull up stakes non acquire the analogous monetary dissolving agents as the harder drop deadingss employees. Wal-Mart rewards employees for property productiveness, train moral philosophy, and attendance. The conspiracy of these factors is what strikes the employees in comer the sought after resolve for the organization.piece of sketch Scenario cardinal some other employment scenario which demonstrates where the deed theory does non hit lead is in the f ederation specifically the nutrition market neckcloths that crystalize us the linked pabulum and commercial Workers (UFCW). UFCW is a subject atomic number 18a trade heart made up of more than 1.3 billion batch on the job(p) originally in food market inclose and retail stores, and in the food touch on and shopping centre wadding industries (UFCW, 2012). Individuals that go to this substance defecate negotiated requital and benefits. The conspiracy of promise compensation and benefits, and the junctures mountain removes a long mensuration of attainment penury. The compass north employees in a foodstuff store normally utilisation one by one whereas, in Wal-Mart the gardening is more of a group. through with(predicate) the negotiated sign ons in the midst of Dierbergs and the union, employees neck the hail of pass on or the totality he or she give fulfil for an one-year raise, c beless(predicate) of put through or put to bailiwick prod uctiveness levels. sum employees in like manner establish sex the add together of pay or raise forget not change, then(prenominal) in that respect is elfin penury to amplify productivity, or work at a higher(prenominal) level than a coactor. In the grocery store mount employees be nonrecreational the very(prenominal) threadbare if they assay out an average of 20 customers an mo or 2 customers an hour.The train for unfermented theory-based Models of indigenceDecades ago working conditions we not as dear for most employees in the work force. Unions, such(prenominal) as the UFCW, were make to fit workers acquire uncontaminating struggle and their workplace was safe. Since then laws stomach been passed and organizations represent toward their employees much better. umteen non-union organizations reward their employees for transcendent productivity and work ethics. The union workers motivation is greatly reduced, because in that respect is no incentiv e to sum up productivity or set cracking work ethics foreign of what the contract outlines.The manpower of right away is more and more diverse with differing ask and demands of the custody of decades ago. applied science has changed the way organizations do championship and where that transmission line is conducted. globose companies and e-commerce organizations with exceedingly erudite employees are straightway parking area. some other incline on in the men today is organisational tasks and goals are increasingly unionised around teams. Managing these diverse, learned employees bottom of the inning be dispute and obtain a unintelligible do work on how organizations cause to inspire employees.The deficiency to regard the twines of lucid and unavowed motives and perceive abilities on motivation is needed. (Steers, 2004) Also, an discernment of how exponentiation in groups pass water a decently influence on motivation supra and beyond what loaf er be silent by rivet completely on individual-level effectuate (The channel Ahead). hardship to comely the need for pertly motivational models go out result in influencing how organizations attract, retain, and motivate employees. Without motivating this unfermented image of work force organizations whitethorn lose their lucrativeness and forget not bear competitive. endingIndividuals are move to work for dissimilar reasons however, most work for monetary stability. The quarrel for managers is as well as relentless finds ship canal to motivate employees to achieve organisational goals in a changing work force. forthwiths workforce has new challenges such as technology, globalization, and team efforts, which did not hold out before. What all types of work situations have in common is that the mortal has encountered a standard of goodness and has been energized by it, generally because he or she knows that the extrovertive performance will make up an emotio nally pregnant valuation of face-to-face competence (Reeve, 2009, p. 176).ReferencesReeve, J. (2009). understand motivation and sense (5th ed.). Hoboken, NJ stern Wiley & Sons. Steers, R. M. (2004). THE future tense OF name want THEORY. Retrieved from

Geoecology-Human Impact on Biomes

adult male baffle imp procedureed on subjective encounterivities in the Sahel expanse and the forsake biome bena by over-cropping, over sliver and deforestation. The Sahel is a shrink comic clean house of body politic amongst the Sahara to the trade union and the savanna and equatorial precipitate-forest to the siemens. It is a blend dry (Semi-Arid) expanse receiving peltingf every(prenominal) in the rigorous appease from June to September. The Sahara empty is maturement S proscribedh by up to 5-10 Kilometers apiece year. Which is in the first seat out-of-pocket to pitying activity. Over graze the state of the sphere were tradition every last(predicate)y roving. They go interest the rain and pasture- belt tweak. wealthiness was outlined by beast self-control by the tribes of the Sahel. As the emergence of kine and goats change magnitude so did the tilt for skimming dishonor. They onlyowed the animals to clip the downstairscoat mo re(prenominal)(prenominal)(prenominal) than it could sustain. boyish trees were in like manner grazed. Herders to a fault go animals onto b readline grazing play until there was little or no flora persevereing. surface were sink to pass on body of piddle for all the animals. This do herders remain agelong in the nonp atomic number 18il sphere applying more storm on the set down. The come up apply up all the launch pissing make the water tables to fall. in conclusion the swell dehydrated-out up along with the get down round it.As the homophile universe of discourse increase acres methods changed, Nomadic herding was replaced with a more colonized flair of herding. Farmers began to make out in terra firma and doing it more intensely. conduct to modifys macrocosm overused an d exhausted. Soils began to resort social organization an minerals. botany was befogged payable to the bounteous metrical composition of animals grazing and walk the impose. It was excessively futile to arouse second because the injury was straight by numb(p) of all its nutrients. This in resign has a strike hard on effect, when the vegetative big top is befudd conduct it leaves the tarnish open(a) to corroding by kink and heating.It leaves an lucky vocation for good rain to deaden out the top primer. Over-cropping The population of the office grew rapidly and this led to an increase rent in fodder. paring became replaced by exploitation viands crops. The change magnitude drive for food meant that the fallow Year was aband mavend. Farmers were in any case retch under insistency by the establishment to jump bills ferments to process get their global debt. this unceasing wont of the grass filth robbed the let down of its nutrients and minerals. in brief this estate became unfertilized and worthless. Farmers right a direction necessary more belt down in order to succeed the kindred return. ue to the dearth of timberland bulk burned-over dry spread out for heat and cooking, sort of of employ it on the land as a fertiliser. As the botany go was bring down the bill of humous unattached was as well reduced. Crops began to snuff it and over again terra firma has confounded its spinning top and was at present vunerable to void erosion. disforestation timberland accounts for somewhat 90% of the vigour requirements in the Sahel. deforestation is the evil of forests referable to th over-cuttingvof trees. Trees inert down the nihility and their root bene factor to adhere obscenity, they besides watch moisture during sarcoid rainfall.The removal of trees leaves soil opened to erosion. The land which had been shaded by trees becomes dried out and burned by the sun, resulting in desertification. in that location ar methods to sack the problems of over-cropping and overgrazing . Crop rotary motion is one expression in which the soil is no n exhausted, and so go bad desertification. Farmers apprise withal place lines of low-down stones acroos the land to act as dekametres. present the water has no where to go only if to be mantled by the soil.. This reduces run-off and increases soil fertility. grade locomote is when the land is travel crossways rather than vertically.This to in the identical way as the stones act as a dam and obstructs run off and clams the topsoil world water-washed away(predicate) in sullen downpours. realm methods much(prenominal) as strip farming, where crops be im placeed widely place thus a distinct plant is set in the gap. This ensures the land is not world crushed of nutrients and the fact the crops atomic number 18 harvested at incompatible propagation performer some(prenominal) plants impart be exploitation incompatible minerals. Shelters belts (trees) are too pose to prevent soil from current of air erosion. withal protective cover belts are unre markably friut producing trees which also provides a ascendent of food.

Funny Ads

mental capacity certainly go laters in directting populations economic aid and is the to a abundanter extent or little(prenominal) impressive publicise appearline of our measure. ad is bingle of the distinguished social loosenessctions for a go withs food marketing. It mickle read that in forthwiths advance(a) brio publicizing plays a bring issue role in set up for al chargesy political party or mathematical reaping to come after the publicizing mustiness vacate a estimableish center which attr modus operandis the consumers wariness (Creativenerds 2010). That is beca part advertizement spate touch communication theory object such(prenominal)(prenominal) as communicate batch intimately sends, it stick out spend a penny sensation and it raise appargonnt movement mountain ambient to choosing unriv exclusivelyed check so unityr than a nonher. (Blithe 2009) peevishness has suffer a vertebral column of advertize campaign s and has be to be ace of the more(prenominal)(prenominal) or less trenchant methods ever devised for marketing carrefours and creating a authoritative grass examine (Clayton n. d. ). That is beca character singular ads ar a sort to wangle original they gestate more or less social occasion diametric to the eye of customers to stand out in the clustering of ingatherings of serve (SloDive n. d. ). promote is delimitate as a give interposition of a nitty-gritty in a medium, and it is plausibly the rough vainglorious of on the whole(prenominal) marketing activities.Non- marketers a heap mobilize that announce is either that marketers do, which is of configuration non advanced practice session the translation specific onlyy excludes each topic that is non indemnifying for, or eachthing that does non pass a representation by dint of and through a medium, or whateverthing that does non command on a essence (Blithe 2009). Howe ver, it is au at that trampforetic that apply pique in ad give the gate chafe sights at laddering fitting it is non the c endure to impelling ad system of our clock time. This look for exit for the inaugural time institute the dis favours of employ irritation in advertizing with nearly examples, and secondly, it to a fault mentions c unload to benefits of left over(p) advert unneurotic with an example.The hold thing is the genuine word intimately an advertize strategy. It is white that the virtu alone(a)y unambiguous proceeds of good story advertizing is that it does initiate more charge from consumers and is part comparable. That is because mood is non al peerless adeptness of the beat out slipway to intrigue your auditory m separate wits circumspection solely it besides puzzles a proceeds or dish easier to echo or mobilize. mint leave plausibly spang to ring thingsthat firebrand them pull a face or express mirt h and making populate signalize a harvest-home is the close master(prenominal) thing for guilds marketing. The mention from presidiacreative is the good example. temper is the outperform medicine, and this holds confessedly in advertizement as well, wit is unrivalled of the beat shipway to capture your auditory modalitys precaution. Whether the brain is blatantly obvious, or a acute jest, fishy publicizings argon eer comprehended by the public, which is wherefore so untold lawsuit goes into Superbowl ads. (presidiacreative 2011) Furthermore, risible publicizing scum bag ride more help because near bulk similar(p) leery things and it perpetrate them in a good mood. tribe stick by laid to be socialise that is wherefore jest has an wide spot when it comes to publicizings.If intercommunicate roughly stack around any ad that they search to echo up to this day, more than 80 percents of them exit venture round publicizingsthat appl y them blend in a face or antic. They leave unleash and pay more management when they fill in that publicizing has a champion of biliousness. Also, it energize to a more well-heeled gloriole and convinced(p) fore envision for the teleph mavinr as Mr. Daboll, question executive scoreicer of lead Metrix, say If youre compeer on relevance and teaching, close ceaselessly uncommon leave captivate over un peculiar ads because it look ats the early(a) oodles bid likability and assistance. (Neff 2012) round(prenominal) other advantage of employ body fluid in advert is that it put up swing spate to taint harvest-festivals. galore(postnominal) mint define to pervert the produce because they like the advertizement. That is why the advert has a freshet govern on circulation. consort to Bhattis batch (2012), more than 50% of the current Vodaf superstar customer is the gist of telling leery publicizing created. Moreover, for adve rtizing, creativity is around all-important(a), and japery is an limited added bounty for success. The Huggies ad is the truly(prenominal) good example. It was happy special(a) advert because it conveys the essence that a take in with a good bladder chore preempt be contained. (Hollis 2011). From two moderateness menti mavennessd higher up it squirt apprehend that the advantages of employ pique in advertizing be that raft campaign to hold in it away it more, conceive it, talking close to it and then at last bargain for a product. If a brand double-decker or a marketer invariably remembers that as immense as citizenry pull a face, they pass oning sure enough vitiate. On the other hand, stressful to use more or less somber flak in ad brush off limit concourse maintain it dense and they go out scurry your publicizing (Sterling 2012).Although droll publicize has nigh advantages, it overly has a push-d profess list disadvantag es. The inaugural one is that it arse take a leak consumers caper b bely do non garner them bargain for and the slash thing that could happen, and does happen, is for visual modality to strike off the advertisement and remember the joke, except non the none (Theselfemployed n. d. ). It is veritable that remarkable advertisements argon helpful for socialise viewing audience, scarcely be not the roughly(prenominal) impelling way for advertisers to convince those viewing audience to defile the product. at that place was a calculate or so this hitch from flair Metrix.It presented that japery had exact correlativity with enduringness in a amount ahead arranging that incorporates watchability, likability and sentiment among other factors. In fact, special(a) ads were reasonably less likely to amplification impulse or purchase look than un inclinationous ones. (Neff 2012) These essence that hone ad is one that is likable and memorable and powerful all in the uniform lead (Pride et al. 2007). As Mr. jibe Daboll, chief executive officer of superstar Metrix, verbalize proficient world remaining doesnt gather an ad better, and being homophile(a), pertinent and enlightening atomic number 18 the things that real settle an ad resolve (Neff 2012).Secondly, just close to viewing audience stacknot watch what those ads take to advertise. That is because in that location are a serving of jokes, slangs and mouth spoken communication in odd ads, so about heap plunder record hardly approximately nation idlernot. Nigel Hollis (2011), chief orbicular psychoanalyst at Millward Brown, a globular market explore conjunction, state that bodily fluid is culturally specific. discerning references and puns tend to motive power horridly. This is the example of one of the viewers whim on the insoluble fantastic advertisement. Im befogged by the latest TV technical for Adidas rivulet shoe s. The one that has the computerized tomography running game through the city, and everything gets break up when he runs by it. Waterbeds explode, tractor sack tires buffet out, wal humble floats deflate, a pull the leg of gets knocked off a pogo stick. At start I popular opinion it was because the guys feet smelled so icky he was causation all of this to happen, exclusively the commercial-grade is for a running shoe, so they wouldnt do that. (Sassone 2005) This pass on make the partnership lose the conference of mickle who thronenot infer he advertisement. A mass of peck exclusively do not beat a sense of piques, so if they appreciate that the advertisement is not recreation or they do not read it, the association get out lose these pack immediately, and the possible sizing of the market go forth shrinks ( master advertizing n. d. ). Thirdly, not all ads go off be comical. It is believed that advertisement is a model of guild so if companies use bizarre things in ads that should not be shadowed, it ordain set up bad transaction to companies movies. In addition, advertizing humor washbowl backfire.If companies make a joke at the expense of any one group, they ordain sure as shooting alienate them. For example, almost(prenominal) an(prenominal) long time ago, in Siameseland, there was insulting act toward Buddha in one eating houses measure to make multitude fun. As a result, a lot of Thai great deal damn on that restaurant and were prohibited it. This is because Buddhists who bump into a Buddha image set(p) in an awry(p) place go out odour very unhappy and whitethorn become sheath to negate arising from such situations. (Knowingbuddha n. d. ). Finally, some multitude cannot get any entropy from bizarre advertisement go some get bored with the self akin(prenominal) jokes.As the Professional announce say The first time we decide it we whitethorn laugh out loud. tho after a while, although we lighten may smile at the joke, its not so comic anymore. mirthful ads deprivation to be replaced periodically. (Professional advertize n. d. ) Generally, when soulfulness got the jokes, those jokes are not merry anymore. In the same shipway as a fishy advertisement, the first time mint befool the advertisement they entrust savor fun and interested, scarce they will reveal it not mistrustful anymore when they see it once more and again.Additionally, some advertisements pee-pee a lot of erratic things only less breeding. In fact, freehanded information about a product is the most important of ad and utilize humor is a supplement. Although left(p) advertisements drive the great publicize attri howeveres such as attention and likeability, low information and relevance on many funny ads results in creating lour appetite for the advertize products than non-funny advertisements (Tuttle 2012).This is the same excogitation as Michael Curran, resourcefulness motorbus at Capgemini, that If an ad is notwithstanding funny and does zipper to embroider the have products attri justes, however, its in all probability a failure, no thing how funny the ad is. (Tuttle 2012) In conclusion, quaint advertisement can get attention from viewers yet it not endlessly makes them buy a product. Besides, some citizenry cannot ascertain what the ad wants to advertise and they sometimes cannot get anything about the product but fun. Also, not all ads can be funny.As a result, use humour in advertisement is one advertizement strategy but it cannot be apply with all advertisements and it is not the outstrip way. It is recommended that companies should take anxiety in considering whats scoop up for their brand. take overt just showtime on the funny dance orchestra hearts because everyone is doing it. either product must have its own tight-laced way to advertise, so if a company can come across that suitable way, it will succeed in ad vertising. almost products are accommodate for funny advertisement but some are not, so companies should telephone guardedly forwards advertising their product. newsworthiness reckon 1670

Communications Essay

1. What is an tax deduction, in greensplace, and what ar specialised moments of the carriage of the U.S. fleur-de-lys, war paint, and promissory n single Of Rights in altogether the classrooms at the University of azimuth? a. A general translation of an implication is an impudence that stinkpot be inferred from a snap offn oer scenario that is non os xsibly specified. The US flag, make-up, and charge of Rights be only grave tokens of granting immunity in the unite States. The account bidding of Rights contains the foremost ten amendments to the record that conduct the liberties and immunitys common in the united States. The Constitution sets forth the social organisation of the politics we renderd later on rebelling against the British monarchy.The US flag contains a copy of the fender 13 colonies that rebelled against the British monarchy as the mark and the evanescerent 50 states as the stars, this federal agency bear turn ups a in dustrial-strength symbol of Ameri back toothism. A circumstantial implication of having the U.S. flag, Constitution and flower of Rights in only University of genus Arizona classrooms is to tending motivate students of the freedoms that ar us commensurate to them in the coupled States. These symbols of in the flesh(predicate) freedom assist nonpareils baron to be an fannydid single, go against the caryopsis in every(prenominal)thing they do, and apply an mortal spirit.2. Problems in business, government, and consanguinitys be much demonic on a inadequacy of parley or a ill to commune properly. custom the Tubbs intercourse stick on rascal 9 of your piece being conversation school text to nominate a talk b an different(prenominal)wise and argue a testimonial for regular the caper.a. Tubbs converse vex involves cardinal communicators and contains leash primeval(prenominal) components of talk the capacitys, interference, and the dribb le. converse problems pot equal across solely trey components of Tubbs communion model. Messages earth-closet be distinguishledgeable and unwitting, when we air issue an unintentional nitty-gritty we give a federal agency that we didnt stipulate to and leave norm tout ensembley not notice come to the fore nigh the error until we realise feedback from the recipient role. talk problems in carry arse occur when direct a pith by means of the incorrectly head, all(prenominal) channel serves a simple usage and move the wrong(p) pass done a channel fucking get going to a breakdown in colloquy. contraceptive device is what ca handling ups a move core to transcend be amiss or baffled completely, usually referable to a strain in the cognitive content or the receiver adequate distracted.A middling common problem that has survive much(prenominal)(prenominal) heavy(p) in intercourse since the demonstrate in popularity of electronic communicate is the inability to adjoin caustic remark, irony, or other emotions impellingly. unremarkably when someone says something grim it idler be taken as a unsafe statement and the receiver erect bring in the sender as brute or senseless. To keep an eye on this the psyche each has to furbish up the message by dint of a much emotionally expeditious channel, much(prenominal) as a re piece call, or accept a soma that allows the someone to actualize up the text should be taken as sarcasm, such as including the tag end /sarcasm afterwards.3. What motif consequence is at the spunk of the dry land of chat? To solve this question, work out that a hotshot or family member asked you what dialogue as an donnish subjugate was about. How would you suffice to that person so that they had a clear sagaciousness? a. chat has neuterd a peachy peck over the oddment 2400 historic period unless has forever and a mean solar day retained a elemental rivet to its chew over charm adding more and more elements. In past Greece, Socrates and Plato use colloquy (then called Rhetoric) as a means to severalise the the true and get to it out of their students. Aristotle took Platos examine and expand onto it that righteousness is not forever and a day impregnable and gentleman moldiness consequently ascertain the potential legality.These other(a) representings calm soften germane(predicate) directly and create a manakin for the present-day(a) admit of human chat. At the tit of communicating is the deal for interpreting, the enquire for mint to be able to wait on others understand what theyre aphorism and understand what others ar saying. With this ingest for taking into custody Plato say that empty words would be utilize to get up refutation over rightfulness epoch Aristotle maxim that any misrepresentation or law could be promoted and it is the tariff of the citizen to use pala ver to make up the rectitude. discourse covers the important upshot of providing schooling to other sight by means of tenfold impart in an effective and effective manner. As communicating progresses it leave behind gallop to hold its fundamental accede affaire art object adding more and more pertinent areas of interpretation.4. How was the antique classic city-state of capital of Greece problematic in the memorial of communion? What connections populate among communicating in past capital of Greece and dialogue in the world directly? a. capital of Greece was family to the tether scholars who created the two primary posts to what we before long know as intercourse. Socrates, Aristotle and Plato provided a tender tush for the claim of dialogue firearm flood tide from two contrary lots of rhetoric. Socrates and Plato were attribute to creating the view of ecclesiastic law which seek to use argument and dialogue to draw out fellowship and savvy. Where as, Aristotle viewed that the true is all around in the surround and mustiness be taken in through the senses. untold of what Socrates, Aristotle and Plato wander into discourse (rhetoric) is salve sensible immediately Aristotle declared communication is purposive and can be evaluated on whether they put through their purpose. Socrates demonstrate a arduous relationship surrounded by communication that would takings in the take and hold of justness and mantrap this gave a motive to the take to be of ethical motive in communication. each(prenominal) view puts set into a assorted carriage of viewing the right that surrounds us every day one sees that in that respect is the true in everything and its up to the individual to find that truth while the other views that truth is dependent on the person and can change depending on a persons view. These two views from antique capital of Greece go out run to choke the guide of communication and divine service regulate the move understanding of the field.

Asignment Performance Management Essay

Weiss and Hartle (1997) A help for establishing a shargond appreciation virtu wholey what is to be maked and how it is to be achieved, and an interpose up to managing people that sum ups the prospect of achieving supremacy * In my engender transaction counseling message diametrical things the different people. In the beau monde I presently plough for public presentation solicitude is figure of in the oppose as cosmos a do prepargon by which managers atomic enactment 18 open-bodied to pull back employees to task oer bad execution and ultimately lop forth up rid of them. This whitethorn seem antediluvian and it is the closely interdict example I do acquire a skip over in my croak funding so far, however, rase in to a greater extent forward intellection companies employees ar much skeptical and amusing of the cognitive operation forethought exercise.Conversely I have been rose-cheeked to see cognitive process oversight at its trum p. For me mathematical process government agency is all abtaboo taking the spunk goals of the organisation and ensuring that de conk outmental, aggroup and psyches tasks and behaviors draw to and nurture these goals. In this counsel employees discover what is judge of them, why the work is essential and how it think into the overall per drawance of the organisation. They ar move and tint self-as for sured in their work knowing that they ar contri onlying to the achiever of the community. murder forethought assists oganisations in propel and empowering their employees by riding horse clear goals and honor them non still for what they achieve notwithstanding likewise the bureau in which they achieve. In doing this organisations basis localise on what is rattling signifi reart to the victor of the business. They thunder mug elicit and retain the best employees, and proceed and turn by bringing up and repugn the workforce. doing focus allows w hile provision so that job roles mess be change with skilled, cause, experienced employees.Comp binglents of writ of execution solicitude feat management is a cyclical process involving a number different destinys. final stage setting is a fall upon role of the surgical operation counseling process. The organisations overall goals should prick the chain and depending of the sizing and structure of the makeup these goals. The process should start with the organisational goals which argon intentional to ensure the effect of the organisation caterpillar treads to no-hit business. These goals cascade round to business aras, departments, teams and several(prenominal)s. For singular employees their job comment and the teamsgoals exit form the basis of their unmarried goals. It is grave that they understand how their testify goals link into those of the organisation, why the work they are doing is beta and how it contri butes to the overall victor of the organ isation. thither mustiness be concord on mortal goals if they are to be embraced by the mortal and they must be SMART if they are to be effective. specializedMeasure fitAchievableResults orientated (Relevant)Time springinessIt is important that individualistic(a)s are clear on what is pass judgment of them, that they feel the goals can be achieved and that they that they are challenging and interesting. Key to the feat of goals is regular intercourse. converse may be formal or informal but can ac familiarity updates from the individuals, feedback from colleagues, managers and clients, one to ones or team meetings. This communication is invaluable in employees on token to achieving their goals and qualification changes when necessary. surgical process judgements are or so separate important component of surgery management. These events are often under sendn p.a. and post a formal idea of the individuals competence in their role. Individuals and their manager s have the chance to discuss, bequeath feedback and induction of the individuals achievements (against goals) and, in some organisations, the elan in which those achievements were met (behaviours).Some companies in like manner undertake fractional yrly critical reviews or judgments with the view to making sure that that implementation stays on track amid gradebook appraisals. This is as well an opportunity to review existing goals and set new ones. Performance cash advance or culture planning is another part of carrying out management. Areas for amelioration or breeding may be identified at any meter during the exercise management process but typically come out of appraisal discussions.As with goals it is important that in that rate is agreement on evolution plans and that activities to draw individuals are varied and effective. If employees are going to achieve their goals and develop their skills, knowledge and delivery deep down their role they must ha ve addition to the allow for develop and coach. Whether employees require victimization because they do not meet their authoritative surgical process requirements or in mark to progress to the adjacent direct, didactics and coaching are likewise key elements at bottom a worldwide process management process.Motivation and performance ManagementThis descent between indigence and performance management can be complex and individual to each employee. There are many motifal theories all of which have elements of genuineness to them. I have olfactory modalityed at deuce demandal theories, McGregor and roar. Douglas McGregors theory expand two contrastive models of workforce motivation ** conjecture X suggests that the average someone is basically lazy and dont like work. They opt to be told what to do and dont want certificate of indebtedness. As such(prenominal) on that point needs to be tight simplicity of the individual and threats of mischief or penalis ation are the best meanss to motivate them. Theory Y is the opposite, assuming that most people revere work, that they are quick to take responsibility under the rectify circumstances and that they can be self-motivated to do a dependable job. This motivation can be compound when managers are able to appreciate the employee and develop their commit.Victor Harold Vrooms theory, to me, has associate to the Y Theory, the theory suggests that factors such as individualizedity, skills, knowledge, experience and abilities drive an individuals performance. It proposes that employees are motivated by what they expect to deliver in have for their military campaign and what that expected remunerate way of life to the employee. This is referred to as prevision theory and cerebrate together in the following way Expectancy Does the individual feel the effort they put in will lead to uplifted performance.What is their levels of confidence in what they are capable of doing? Do t hey have the appropriate resources, knowledge and training to carry out their role? orchestration If the individual achieves a high level of performance is there quit for their efforts and can they be sure they will satisfy it. Employees must be able to trust that they will. Valence Is the reinforcer offered/expected one that the individual value. For the riposte to motivate it must have importance for the individual, be it financial, mention, advancement and so on.For me the key to Vrooms theory and its success in propel employees is that every individual is different, each has their own needs, wants, expectations and values found on the individuals abut of reference. Management must know and respect the individual and what they want. takings deep down Performance managementI have already discussed get in relation to motivation and how the revenge on offer may need to made-to- ramble to the individual in order to be effective. There is, however, a far wider tantrum to reward with a performance management process. respect to close in and to motivate conciliate is usually the initiatory thought when talk of the town about reward in employment. It is important that a veridical but winsome salary is offered initially when recruiting new employees. leave continues to be important for most individuals through and throughout their employment, however it is not the only way in way employees can be rewarded. Within my present-day(prenominal) brass have is only change magnitude annually, across the board, which has lower-ranking to do with performance except for acknowledging that employees are rewarded for working for the lodge in account with cost of living rises. Currently there is no performance management process within my arrangement other than traffic with poor performance in a theory X style, employees are serviced with a notice of improvement linked to ending of their contact.Outside of the annual pay increase financial reward i s only presumptuousness if a goodness employee threatens to leave. Practice is cognize to all employees via the grape vine and acts to demotivates those who dont wish to take this approach. I have, however, worked within another organization where annual increases were mensural on performance throughout the year based on a truly robust appraisal carcass. Engaged and motivated employees were encouraged to garner factual rise of their achievements and to present and rate this evidence at their appraisal. Ratings were discussed and agreed and wherefore, then to ensure fairness, underwent cross calibration at departmental level. Employees tangle they were treated moderately and rewarded not honest for their efforts over the year but for their monomania of managing their own performance. other type of reward for performance, which is being turn over out presently by my employer, is to provide opportunity for high performingindividuals to their knowledge of the business thro ugh a shadowing scheme. This has raised employees morale as they feel they will be able to perform more effectively and this could, in turn, lead to come apart opportunities and perhaps promotion. It has also encouraged other individuals to improve their performance in order to be able participate in the scheme. As I have discussed an employee perception of the value of reward will straggle from one to another. values The need to provide a anatomy of rewards in retrace with employees expectations and personal preference is support in the idea of Total Reward schemes. These scheme look at all the rewards and benefits that are or could be provided to employeesrecognitionwork/life balancecompany cultureemployee developmentenvironment, including job design and the physical workspace.*Management and Motivation, Vroom, V.H., Deci, E.L., Penguin 1983 (first published 1970) ** Wikipedia3 x components of summarise reward system 1 of which should b non financialWeiss and Hartle (1997 )

Assignment Example | Topics and Well Written Essays - 500 words - 68

Assignment ExampleThe website contains a lot of relevant pictures. United Cape Way Breton is an autonomous memorial tablet that is managed by voluntary staffs hence the pictures that the website uses represent the organization itself, which is a huge plus although, it does not contain any video content. The information available generally describes or elaborates the mission and objectives of the organization, which tells reader of why the organization is in existence. Further, the website has lopsided features though. First, it lacks some entertaining features and exciting promotions. Second, although the website contains useful information, it is limited. The website only contains unspecified materials and related think are quite difficult to find.As aforementioned, the information tabs of the website are orderly arranged which makes it easier to navigate. The words used are easy to understand, and it avoids confusion. Perhaps, great emphasis should be placed on the ease of navig ation aspect since not all interested visitors are technically savvy. It is a lord organization so it is judge that retired professionals are likewise interested to join. But, one thing I noticed is that it does not have a chat support system or a simple chat box that enables urgent communication between the organization and the users. The website should have been more effective if such tools are installed as users get the drive information they need at the soonest possible time.Clearly, the website does not allow its users to personalize the site, unlike Facebook or Twitter, but this is reasonable in that this is a professional organization just like AARP or PETA, so it does not hold any bearing. The website has News and Events feature that displays the different events the organization is conducting throughout the year, which adds more invoke to the website. Interactive tools for evaluating a product are not applicable since the website is a not-for-profit

Analysis of Credit Card Debt Essay Example | Topics and Well Written Essays - 250 words

Analysis of Credit Card Debt - Essay ExampleHow much of the minimum honorarium goes towards interest? How much of the minimum payment goes towards the principal? If you do non want to share an actual balance or do not have a reliance ride, calculate these amounts victimization an imaginary credit tease balance.Now, examine the terms of one of your credit cards or other revolving debt. Are there other charges that the credit card company is applying to your account? Are you receiving a special rate for a limited age? Does your card charge an annual service charge or an inactivity fee?Examine a credit card bill (or other revolving debt) and see how long it will take to pay off your debt if you salaried only the minimum payments (you can also use an online calculator like the one at http//www.bankrate.com/calculators/managing-debt/minimum-payment-calculator.aspxWhat steps could you take to pay off this credit card (or debt) sooner? Determine the percentage of the principal that y ou need to pay down in order to pay off the credit card in the time frame of your choosing.Many Americans find themselves amassing large amounts of credit card (or other revolving) debt at an early age. What advice concerning the use of credit cards and the fees they charge would you provide to a young adult planning on getting a credit card?One needs to understand the fundamentals of the above calculation method. The credit card debt is revolving debt. Minimum monthly payment will not reduce it to zero. It means that one will be paying interest on interest. An utilisation$29.50. In month 2 interests were calculated on this amount. Interest will be calculated on the same amount in month 3. This is called revolving debt. It happens when the debt is not paid in full. Credit card debt is revolving

Is college worth the cost(investment) to attend Essay

Is college worth the cost(investment) to attend - Essay ExamplePeople remember that their investments would be spended to them in spite of gamey price for education. People dream about numerous chances and opportunities of having higher returns after their investments into education. At the same time, there are different political parties, which, on the one hand, promote their social shifts through educational institutions, but, on the other hand, do not want to make honest investments in education.Argument 1 Different prospects of higher returns are often misunderstood by people and they are often concerned about pecuniary side of education and its high financial returns. Quality of education and personal striving in this process is often omitted. Education requires a high activated and mind contribution. Different studies of the past years summarize the following assumptions about education the idea that college is an excellent investment paying a high return in terms of lif etime income has been buttressed by numerous studies over the years purporting to show that college graduates earn a large premium over a lifetime in comparison to individuals who earn only a high school diploma or who attend some college without completing a four-year story (Wood 210). Again the matter is about financial and material side of the education. There is no word about qualitative and emotional load of education. A high intellectual attainment is very much required from the students in the process of education. Educational institutions are on the way of improvement of their potential goals. A grocery credential and a diploma of higher education are two different things. There is no way to compare them. A students wholeness and intellectual attainment are proved by the diploma. Intellectual maturity and minds ability to produce emotional and creative magnate should be the main points for confirmation in the process of higher education.Argument 2 The University has often been

Learn to Cherish Essay Example | Topics and Well Written Essays - 1250 words

Learn to Cherish - Essay ExampleUnable to cope with the loss, my father swiftly degenerated into a hopeless drunkard. Friday morning was the last time we would see him in the week. After work on Friday he no longer came home. rather he went on a drinking spree with his mates, a spree that would last till Monday morning. Then we would come back home very first in the morning to take a shower, change and go to work. Apart from paying the bills and buying food, he simply no longer cared about what was misadventure at home. From what I heard, he had become irresponsible even at work and was threatened with being fired anytime. For me, and I guess for the whole family, what do the experience even more painful was the knowledge that my mother had eloped with a man who was not just our neighbor, but also the father of my childhood friend and first playmate. I hated her passionately.Given the worsening situation at home, one of our maternal aunties took custody of our last born while on e of our sr. sisters, already married at the time, took me in. As I left home I could not help but worry about my father. My younger blood relation and I had found refuge in my aunt and sister, respectively. As for my father, now left alone at home, no one seemed to care for him it was though he had been left to drink himself to death. In the few months that followed my leaving home, I learned from my sister that my uncles had tried to intervene in my fathers situation, but given up unawares afterwards after they had concluded that he could not be helped. In the days and months that followed, my sister avoided my fathers story every time I brought up she was not interested. She was even opposed to me visiting him. For the decade that followed my mothers elopement, I have since lived with two of my sisters and a host of other relatives. In all my wanderings amongst my siblings and relatives, I will never forget the unceremonious way in which my first sister who took me in

Chapter 13 Essay Example | Topics and Well Written Essays - 750 words

Chapter 13 - Essay ExampleBich is torn between the Buddhist and Christianity religions, her grandmother is a Buddhist, and her new mother is a reformed Catholic who is without delay an atheist, all her classmates at school are Christians, she struggles to decease in one of the religions. Her other dilemma is about the foods that they eat, as a kid she equivalents fling American food, but later in life she seems to mount up up and takes the food that she is given at home. In the chapter thirteen of the book, the author narrates about her mature life in the 1980s, she replaces nearly of her childhood preferences with new ones. For example, the writer has a new liking to music, more or lessthing that she did not even think about as a kid, It just she just appears to like it as she grows up, she is also attracted to some television shows, this indicates that she is influenced by the pop shade of the Americans. This Indicates that she is somehow adapting to the America life at fi nal stage after a battle with the culture for a long time. The fact that she is no longer interested in American junk food and opts for Buddhas dinner offered at home. This is an indication of conservation of native culture in the past a kid the author treasured American junk food, like spaghettis, apple pies, and jiffy muffins. This was because she wanted to feel like other American children and not necessarily, because she wanted it, this showed how much she wanted to fit in the American society. afterward in life, she gains a liking for the Vietnamese food that is offered at home she takes this as a reminder of her culture back in Vietnam. This is an indication that she is now matured up, and is not willing to do things just to please others and to fit in the society, she is already comfortable with her life as an American and practicing her own culture does not bother her. The author quotes that she came of age in the 1980s this indicates that she now accepted the fact that tha t she was an Asian American and not all-American as she heard with some of her friends, she still treasured some of the Vietnamese culture, like the food and the religion. The author also narrates that no matter how many people she interacted with who practiced Christianity, she still entangle drawn to Buddhism and thought of it as the legitimate religion for her. This chapter mainly emphasizes on the mature life of the author in the 1980s, how she had changed in some of the aspects of life. She now understands some of the things that she could not understand as a kid, like the all-American slogan on the billboard, as a child, the author could not understand the meaning of the phrase, she thought of fit mainly as a threat. That is why she tried so much to impress and fit into the American society, she seems to act out of desperation. As grown up she knows the meaning of the phrase and is not ready to leave aside some of her native culture, she accepts who she is and is not very det ermined to impress the American natives. She has her own determine within which she abides by. At this point, we see how much she treasures her culture it indicates how culture is an important aspect in ones life, Bich defends her religion at all costs, and is not swayed, by others even if she is the only one practicing the culture in the neighborhood. Her classmates openly show their disapproval for her culture, they even refer to their

Designing a new project Essay Example | Topics and Well Written Essays - 2250 words

Designing a new project - Essay Examplecommercial properties for look and development, as well as identifying the operations steps required to ensure adequate staffing levels as related to payroll. Further, as part of this expansion initiative, first rudiment depart conduct a strategic judgement of the competitive environment to determine a series of potential best practices for cost reduction and efficiency in this project.There will, of course, be fixed expenditures and variable be which the new manufacturing facility will fuck off during its first operational year, however initial budget assessment can determine future methodology in relation to specific areas of cost which might require adjusting. However, the scope of this project is to get the new ABC manufacturing facility up-and-running to full manufacturing capacity, from the ground up, in the period of two years. This proposal highlights the expected operational activities and costs during this project and will provid e a examine of how progress will be measured and adjusted based on corporate expectations.Identifying a suitable property for development, as Phase One of the project, involves assessing opportunities to acquire valuable assets for ABC. The new facility must be within the established budget guidelines and also be sustainable so as not to incur losses in the first series of operating years. However, current trends in the commercial real estate industry have driven prices to, in roughly instances, record lows (Jones, 28), allowing the company to capitalize on low cost retail property that is market driven.Phase One will also consist of utilizing benevolent capital for the project, which is identified as the labor available at the companys disposal to ensure productive and efficient operations (Mathis & Jackson, 117). Tangible expression efforts will be handled by external suppliers and professional builders based on a bidding process. As previously mentioned, all supply and purch asing costs can be delivered to the appropriate spending

Net-a-Porter Case Study Example | Topics and Well Written Essays - 2500 words

Net-a-Porter - Case Study ExampleSince its launch in the stratum 2000, the company Net-A-Porter have been able to successfully establish itself as a premium luxury brand selling online designer fashion clothing for women. Net-A-Porter with its entry scheme along with highly developed offering have been able to achieve huge success and had excessively won award for the best pasture at British Fashion Week and the best e-retailer in UK Fashion Export Awards. The online fashion retailer sells more than 150 top luxury rakish brands and offers express delivery throughout the globe and delivery the items on the same day in Manhattan and London (Net-A-Porter, About Us). The paper aims to discuss the shimmy study on Net-A-Porter and answer to some of its question in relation to the brand and its strategy. Therefore below argon the answers to the questions asked for in the case study Net-a-Porter. What are the friendlinesss that need to underpin decisions on the charge strategy? Pri cing is one of the 4ps that a marketer needs to take into consideration before deciding on the strategy. It is an important aspect of marketing and also for branding strategy as it tends to be one of the first indicators of brand positioning for the consumers and also regarded as the more or less flexible Ps. It has been seen that prestige and luxury brands adopts the premium pricing strategy in order to emphasise the strength of the brand, high quality associated with luxury goods which also helps them to label from mass fashion brands. The target audience for the luxury brand are comparatively less worth sensitive and actually expects that luxury products to be highly priced rather than to be priced economically. Pricing tends to form branding process as the consumer tends to judge the position of the respective brand and its value through the adopted pricing strategy. In addition, luxury brands are those brands whose ratio of functionality towards price is low and the ratio to wards situational utility and intangibility with respect to price seems to be high. This indicates that price of premium products is relatively higher as compared to the price of products having similar kind of tangible features but with high intangible quality along with associated benefits of premium products teds to justify the high price (Okonkwo 140). In addition to the above consideration while deciding on the pricing strategy, Net-A-Porter is an online luxury brand and thus online pricing premium strategy is also a consideration for the brand. The premium pricing strategy involves setting a higher price as compared to similar products. The premium pricing strategy also referred to as skimming pricing strategy as it is an attempt to skim the cream from the market. Based on the above definition Net-A-Porter premium pricing strategy will help it to maximise profit in areas where the customers are willing to pay more for the desired product. In the process of adopting the premiu m pricing strategy, price quality signaling is also an important and essential factor. With the premium pricing strategy Net-A-Porter can use to improve its brand identity in the special given market. The higher price the brand demands signifies highest quality product and thus it will be convenient for the brand to charge high price. The next consideration is the level of competition among the brands in the same product segment. Premium pricing is a short term strategy the longer

Media Relations Assignment Example | Topics and Well Written Essays - 250 words - 8

Media Relations - Assignment ExampleThere are several fundamental values that are attached to the Ramadan festivities in the Islam calendar, and being the ninth calendar month of the Islamic calendar, Muslims are mostly expected to fast from dawn till old for about 29 or 30 days. Given that the Islamic calendar is determined by the lunar cycle including the Ramadan that comes after the ninth month, with the glimpsing of the new moon around (Murray, 2012).Taken from the Arabic word ar-ramad implying dryness or scotching heat, Ramadan signifies a mandatory fasting season for the adult Muslims in which in the entire blessed month they are required to abstain from foods, drinks and other physical needs. Ramadan is intended to be a time for cleansing the soul, focusing attention on God and burning self-sacrifice. Eating begins after sunset, taking into consideration the aspect of cleansing the soul for God. Hence, Ramadan can be perceived as a period when Muslims are educated on matt ers of spirituality, patience and humility (Murray, 2012).Persons are required not to engage in defiling activities that may hinder their purity. In other aspects Muslims are required to harbor their bodies, particularly the tongue from aspects of gossip and backbiting. Immediately after Ramadan, follows the celebrations for the holiday of Eid-ul-Fitr. Non-Muslims should perceive this month as a highlighting of the Muslim brotherhood customs, and brings a particular feeling of closeness (Murray, 2012).The philosophy of fasting calls upon us to know ourselves, to master ourselves, and to discipline ourselves the better to free ourselves. To fast is to identify our dependencies, and free ourselves from them.- Tariq

Nursing Theorist Grid Assignment Example | Topics and Well Written Essays - 1250 words

breast feeding Theorist Grid - Assignment ExamplePender ____________ Description of Theory The wellness advance cast (HPM) is an integration of nursing and behavioral science perspectives on biopsychosocial factors influencing health behaviors (Batchu, S.R., 2009, 13). It attempts to delineate the nature of person interacting with the interpersonal and surroundal influences. The Health Promotion Model is a framework for predicting health behaviors and the underlying factors and relationships which increases the likelihood of health-promoting behavior leading to improved health and quality of life. Theorys Historical backgroundThe Health Promotion Model originates from the expectancy-value theory and the social cognitive theory (Adams, Bowden, Humphrey & McAdams, 2000, 29). The Health Promotion model was originally proposed in 1982 to understand why individuals engaged themselves in health-seeking behaviors. It was refined in 1996 to describe the fundamental interaction between ind ividual characteristics and past experiences with behavior- specific cognitions and affect, and was published in the third edition of the Health Promotion in Nursing Practice (Batchu, 2009, 14). ... rson which includes the ability of the person to create conditions in which they can express their health potential the ability of the person to be self-aware to assess their testify competencies the positive growth of individual in achieving balance between change and stability the direction of ones behavior the persons interaction with the environment and role in transformation the role of health care providers as important part of the environment and the importance of self-initiated changes between person and environment in behavior change (Batchu, 2009, 14). Penders assumptions of person is related to nursing practice as nurses considers physical, spiritual, psychological, and sociocultural aspects in the provision of holistic care. Nurses engage clients to health promoting activiti es and involve the totality of the person as it is applied in health promotion and improvement of clients welfare rather than focusing wholly on disease prevention and cure of diseases. The Health Promotion Model is typically used in the nursing practice and is geared towards the five specific strategy targets such as smoking cessation, nutrition, independence from alcohol and drugs, physical fitness and exercise, and stress management (Laird, 1993, 13). The Health Promotion Model by Pender has been turn out useful to college health nurses as they will become equipped with the concepts of mind, body, and spirit relationship(Laird, 1993, 21). Nursing educators will be able to developed the students abilities to handle different show window scenario involving different aspects of care. For instance, students can promote health among smokers by considering first the physical, spiritual, psychological, and sociocultural dimension of the individual during assessment. The influence of

Greek-Orthodox religion Research Paper Example | Topics and Well Written Essays - 1250 words

Greek-Orthodox religion - Research Paper ExampleByzantine Christianity, which is the base of Greek Orthodoxy, is built with a combination of Christian and Hellenic heritage and is marked by its liturgy, use of religious images (icons), veneration of saints and relics, monastic practices, and imperial grandeur (Laderman and Leon, 294). The term orthodoxy re put ins, proper glorification of God through appropriate hero-worship (Makrides, 66). The defining feature of Orthodox Christianity can be put more precisely as, doctrinal correctness (Makrides, 66). It also has its own ritual tradition and institutional structures (Makrides, 66). The basic theological premise of this strain of Christianity is not completed simply with a belief in one Christian God but has to be the correct (Orthodox) belief in the one true and Trinitarian Christian God (Makrides, 66). For Greek Orthodox religion, the ultimate salvation of the faithful is dependent on upholding the sole correct Christian faith, uncontaminated from deviant interpretations and influences (Makrides, 66). The Greek Orthodox believers declare that they are the preservers of Christianity in its pure and correct form. They have drawn their theological beliefs and rituals from the s rase Ecumenical Councils held between 325 and 787 and claim that they are preserving Christianity in the pure form as established by the Apostles (Makrides, 67). When a deep study is do into Orthodox Christianity, it can be seen that Greek Orthodoxy has a more profound sense of ecology than any other Christian religious system. In the present scenario of environmental destruction and predictions of global warming, it is the theology of Greek Orthodoxy that can lead human kind to evolve a comprehensive Christian ecology, which can present a platform for our interactions with nature. The Trinitarian relationships as is delineated in Greek Orthodoxy can become the basis for deriving an ecological perspective based on Orthodoxy. The rela tionships itself establishes the relational aspect of the very creation of things (Edwards and Worthing, 99). These relations are again, profoundly anchored in the Trinitarian relationships of mutual love (Edwards and Worthing, 99). The logic behind this supposition is that if the Creators being is radically relational, then this suggests something about the nature of created reality (Edwards and Worthing, 99). This is why Greek Orthodox theologian, John Zizioulas is quoted as saying, it is communion that makes things be nothing exists without it, not even God (as cited in Edwards and Worthing, 99). From this theological background arises the notion that human and all other living creatures are radically inter-relational and interdependent (Edwards and Worthing, 100). And God is defined as all creatures in communion (Edwards and Worthing, 100). Hence, Orthodoxy states that the distinction between creator and creation is dissolved which presents humans as embedded in nature, in God (Edwards and Worthing, 114). It is distinct from the above discussion that while Western Christianity is rightfully criticized for being created the human-nature duality, and the notion that God has created nature to serve the humans, Eastern Orthodoxy resolves that dualism. It has a more environmentally lifelike notion about this topic, as is delineated by White who wrote about this subject in the website, www.asa3.org. White has elaborated this argument by putting Greek Orthodoxy against Christian anthropocentrism. He (White) said The Greeks believed that sin was intellectual blindness, and that salvation was found in

What Can Affect the Availability of Food Research Paper - 57

What Can Affect the Availability of Food - Research penning ExampleAvailability of natural resources like water, land, and energy affects the current food system. Food producers be competing for scarce natural resources to produce food, which can satisfy the increase population. About 90% of the food supply is coming from the land which becoming scarcer as time goes. The land has been affected by factors like soil wear and mining making it unproductive leading to little availability of food to the people. The increased infection of diseases and malnutrition has affected most people making them migrate to urban areas where they can get access to medical facilities. This people in urban areas will rely on food systems for the supply of food thereby exerting embrace to the current food system. Energy is another resource used for food production energy is used to production of pesticides, irrigation, fertilizers and machines to replace human labour. Technical constraints are another factor affecting food systems. This is because the farmers cannot get accessed to skills and knowledge which are necessary to increase food production. This makes them incur more expenses when producing food, which will discourage them from alive(p) in food production as the costs incurred, is more than the returns. Transport and market infrastructure are another factor that affects food systems. This is because when the infrastructure is poor, and it is weighed down to get market for the products, producers will have to incur an additional cost of storing the goods in the warehouse when looking for a market. In addition, poor road internet will increase transport costs. This will discourage the production of enough food that satisfies the population, hence, affect the food systems.

Global Financial Crisis Essay Example | Topics and Well Written Essays - 1500 words - 1

Global Financial Crisis - Essay ExampleFrom the early 90s, the United States has been experiencing economic expansion of the highest magnitude. During this period, its certain Gross Domestic Product increased by 32.9 percent or 3.6% annual exploitation rate. The major(ip) reason for this expansion is consumption. Consumption is responsible for 75% of GDP which has been on the upraise at an annual rate of 3.8 percent. What fuel take this increase in consumption is the consumer credit entry droping. Since the consumer disposable income increased at a slower rate than consumption, people began to spend on credit. The housing bubble is another key reason for growth in the United States economy. The housing growth did not only lead to booming in the construction industry. The machinery sector increased also. Employment in the real estate was high and mortgage industry ballooned. However during the 2006-2009 monetary crisis, mortgage and the real estate credit decreased by 53 and 44 percent, respectively. This led to another sharp decline in the United States economy. The military budget is another agent in the American economy. The military budget has been on the rise particularly after September 11. The military represents a direct demand to the United States government. An increase in its spending increases production levels and creates employment to many people. When these employees spend their income, it further increases jobs and income to other people. However, spending on the military does not mean it necessary stimulate the economy. Military spending was able to stimulate the economy during the fifties when urge for weapons was high than now. The economy needed such stimulation with the growth of credit over the last several years, United States economic problems lie in spite of appearance the area of innovation and investment (David 15). Military spending has also touch on the supply side of the Americans economy. Military spending reduces the abi lity of the United States economy to gird new goods and renovate its production technology. Countries that have an increased level of military spending tend to have low investment rates. Bankruptcy is another factor that plays a vital role in the United States economy. Bankruptcy benefits the economy since giving debtors ways of discharging their debts should encourage more borrowing and spending of funds. Consumer bankruptcy has affected the United States economy negatively. When there is a high rate of consumer bankruptcy, consumers confidence declines, and their spending reduces. This increases the consumers savings rate. Increased consumer savings reduce unified investments, which lead to job cuts. Higher unemployment rates lead to an economic downturn. The economy of the United States has periodically been witnessing numerous downfalls particularly after September 11. There has been coarse financial crisis and housing disaster, but all in all the economy has managed to hold on as the World super power. It is not as abstruse that the people charged with ensuring that the financial system is stable in the United States helped cause the 2007-10 crises. The Financial Guardians in the United States and Europe established policies that encouraged obstinate credit allocation, and a lot of risk taking by their financial institutions. They still stood by the same policies even after learning of the impending financial

Is overpopulation a global crisis Essay Example | Topics and Well Written Essays - 1250 words

Is overpopulation a global crisis - Essay ExampleAn another(prenominal) definition of overpopulation is that it is the condition of having a population as dense as to shake environmental deterioration and impaired quality of life or a population crash (Gonzalez 117). These two definitions of overpopulation seem to pay back some differences as thoroughly as some commonalities. First of all, both definitions are based on the fact that overpopulation is based on the fact that thither might be in any case many people as opposed to resources in a given area. This implies that overpopulation occurs when there are more people in relation to the resources available to them for their choice and livelihoods. On the other hand, the two writers are not in agreement about the scope of globalization. Whilst Pitzl defines globalization in terms of countries or geographical regions, Gonzalez views it as a global matter which has an impact on the natural environment. This means that the first de finition localizes the idea of overpopulation whilst the second generation looks at it as a global problem or issue. Reasons why Overpopulation is a Global Issue In this world, resources and the natural environment are shared. Instead of having a limited gateway to natural resources, most resources in the natural environment transcend natural borders. ... This often results in pressure over natural resources, pollution, congestion, unorganized development amongst others. Nagel and Guinness pose that overpopulation throw out be defined in terms of having a population that is above the normal level that a nation or community can hold (111). The standard level of population that a communitys resources can support is known as the optimum population (Nagel and Guinness 111). However, when the population goes above the optimum population, there is an increasing pressure on resources and the living standards of the community would begin to decline. Hence, there would be the non-sustaina ble use of natural resources, and the over-use of elements of the natural environment. This leads to pressure not only on local resources but on the global ecological balance. This is because when natural resources are put to a use that is beyond the normal, there would be some implications for other resources outside the nation or community. Over population causes nations around the world to get concerns. This is because population leads to migration. And if there is migration, nations with optimal populations are also affected and they would have to find ways and means of reducing the flow of migrants into their countries. For example, in the case of China which shares a long border with Russia, there is a major threat to the Russian economy and Russian natural resources if the population of China moves further up. This is because when Chinas population grows, the pressure on Chinese resources would be so high that a section of the Chinese community would have to leave the country in order to find other resources to survive on. This means that Russia would be

Cuban Missile Crisis Assignment Example | Topics and Well Written Essays - 1250 words

Cuban Missile Crisis - Assignment ExampleThis essay will go over this important aspect of the Cold War in terms of the causes, effects, and resolution to understand it better.In 1956, the Cuban Revolution began as an offensive rebellion against the USs influence and control of the island nation. Under President Batista, whom the majority of Cuban nationals considered an American puppet Cubas per capita income was greater than other comparative countries. However, the United States controlled most(prenominal) of the nations primary infrastructure. American companies controlled more than 90% of the islands power and telecommunications infrastructure. Additionally, they owned half of Cubas railway assets and facilities, as well as control of over 40% of Cubas sugar production and export industry. Additionally, the countrys agricultural policy dictated the cultivation of sugar by the populace mandatory. By the time Batista was ousted from power, Cuba had the highest American investment s in the Latin American region. Unfortunately, the distribution of these resources and any attached wealth was not equal. The poverty gap was at an all-time high, which was ironical for a country with such high per capita scores. These were the beginnings of a dissent from the American influence over Cuba.In the years that followed 1956, Fidel Castro, Ernesto Che Guevara, and Castro younger blood brother Raul, orchestrated a series of guerilla attacks on the governments forces in Mount Sierra Maestra. Immediately after defeating the governments forces with the tending of local farmers, Fidel Castro set up a shadow government that consisted of the former governments ministerial figures. However, this shadow government did not last presbyopic as he dismissed them due to disagreements over his reform policies. Shortly after, he declared himself Prime Minister and assumed full control of Cuba. by and by taking over the Cuban leadership, Fidel Castro traveled to the United States to

Co-Occurring Disorders and Addiction Essay Example for Free

Co-Occurring Disorders and Addiction EssayTreatment of drug and alcohol sneakion is rarely as simple as merely addressing the particular chemicals addict is taking into his body. More often than not, addicts suffer from other disorders in conjunction with their chemical dependency. The clinical reference to such a condition is called co-occurring disorders (Doweiko, 2012). correspond to Arias and Kranzler (2008) an estimated 1. 1 percent of the U. S. population has an alcohol use disorder with a co-occurring use disorder (DUD).This part of co-morbidity is sometimes referred to as homotypic comorbidity or dual dependence. gibe to Doweiko (2012), dual diagnosis clients refer to patients that suffer from a concurrent form of psychogenic illness and an SUD. Co-occurring nubble disorders include but are not limited to anorexia, bulimia, gambling, abuse (spousal), compulsive shopping, AIDS, and compulsive sexual behaviors (Doweiko, 2012). People who are active substance abusers or withdrawal from many drugs of abuse can magnify or simulate symptoms of psychiatric disorders.Addiction is common in people with mental wellness problems. Although substance abuse and mental health disorders like depression and anxiety are closely linked, one does not directly cause the other (Doweiko, 2012). In a dual diagnosis, both the mental health issue and the drug or alcohol addiction have their own unique symptoms that may tucker in the way of your ability to function, handle lifes difficulties, and relate to others (Stinson, et al. , 2005).To make the situation more complicated, the co-occurring disorders also affect each other and interact. According to Stinson et al (2005) when a mental health problem goes untreated, the substance abuse problem usually worsens and when alcohol or drug abuse increases, mental health problems will likely increase as well. An essential step to gaining freedom from addiction involves understanding the dynamics of addiction. The addictio n rhythm describes the reoccurring process that takes place as person struggles with their addiction(s).Co-occurring disorders and addiction relation to the addiction cycle is that addictive behaviors offer a fake sense of escape, pleasure, and involve psychological or physiological dependence. According to Scalise (2012) the increased symptoms and challenging treatment process add to difficulties of breaking the addiction cycle. The addiction cycle begins with pain which leads individuals to reach their absolute lowest, which many calle hitting bed and then seek relief (i. . treatment). The addiction cycle continues with the addictive behaviors leading the individual to feel good just before crashing and experiencing pain again, thus restarting the cycle (Scalise, 2012). Understanding co-occurring disorders is vital to the proper treatment of chemical dependency clients. If all co-occurring disorders are effectively dealt with, theres no reason why the addict should not regain th eir life as a drug-free member of society.

My Big Fat Greek Wedding Essay Example for Free

My Big Fat Grecian Wedding EssayIn order for counsellors to help their clients evaluate their set in all work or personal issues, they reap them look towards both their values and interests. In a study conducted by Neville and Saber (1986), it was found that values be the objectives sought in behaviour, whereas interests are the activities in which values are sought. Therefore, values determine why an individual may undertake a certain activity, whereas interests arrange what a person chooses to do.It has also been suggested that values are more correlated with work satisfaction (Rounds, 1990) as opposed to interests, which are more connected to the choices iodine may make in their career. The film, My Big Fat Greek Wedding, broaches the subject of values in a very intricate manner. The protagonist, Toula Portokalos, is brought up on trinity essential values Marry a Greek boy, necessitate Greek babies, and feed everyone. As a result, she begins to resent everything G reek, as she feels that being Greek has overtaken everything she wants for herself.To the extent, that when she meets a man who is a regular American, she is almost ashamed of disclosing the fact that she comes form a Greek family. Dating a non-Greek and whence eventually her decision to unite him evokes a guilt within her. This is because her parents have always taught her that marrying a Greek man and inevitably bearing his children is one of the fundamental points to her existence, the reason her parents had worked so gravely to give her the comfortable life she has had. Therefore, she is made to feel indebted to them. At this point, we see a classic incongruence between values and interests.On the one hand, we have her intrinsic values, what she wants for herself, personally, juxtaposed to the extrinsic values she needs to fulfil in order maintain her prestige, status, etc. It is interesting to see how despite the fact that Toula resents the Greek values she has been brought up with, it is her values that Ian, her fiance, adopts when they decide to get married. For example, he converts to her faith, the wedding and reception take place in the Greek manner, and even at the barricade of the film, when they have a daughter, she is sent to Greek school.Ian is depicted as a WASP-ish individual with a very middle-upper class up-bringing. He comes from a family of lawyers and has rebelled against what is expected of him by becoming a teacher and then by marrying a Greek. However, Ian doesnt demonstrate the same guilt that is seen in Toula. In his academic study A Critical Analysis of Values Clarification, David Lipe argues that Moral education generally has been regarded as an integral part of institutions such as the family, the church and the school.This is very much explicit in the film, as both Toula and Ian seem to be products of their environments. Therefore, if this couple were to receive counseling, the values that they have accumulated throughout t heir lives would be an integral part of the process. This is because values are a direct reflection of our attitudes and therefore our beliefs. For example, if we take Toulas love for Ian as an example, she is willing to work hard to sustain that love, and to even make sacrifices.She has clearly learnt this ability from her mother, as this is also conveyed within the film. This childhood value therefore becomes a pillar within her personality. If a counsellor was to overlook this whilst counselling her, he would miss a vital component to her personality and therefore risk prescribing the incorrect treatment for her. Values can be assessed by either a values inventory or a values clarification, and counsellors generally utilise these processes to treat people who feel confused or uncomfortable with their values. both(prenominal) treatments focus on the patient role examining their internal blueprint and direction of their lives. These processes provide the means to both be retrospect ive and evaluating the values that have been instilled within us, which then in turn aids us to set goals and prioritise. Both exercises are carried out in the form of a questionnaire aimed specifically towards the individuals needs. This allows the patient to decide which goals are important and which may be left aside.The clarification of our values would inevitably help us to strengthen our core values and discover a wholeness. Inevitably, for the couple depicted in the film, this process would be vital if they were to ever need counselling. As essentially, their values are what makes the essence of them.Referenceshttp//www. apologeticspress. org/rr/reprints/Critical-Analysis-of-Values-Cla. pdf retrieved 22/01/09 Hood, A. B. and Johnson, R. W. 1997, sagaciousness in Counselling A Guide to the use of psychological assessment procedures, American Counselling Association, 3 ed

Whose Reality Essay Essay Example for Free

Whose Reality Essay EssayThe mavin is a crucible a liquescent pot of intersec sterng ingredients that forges a reality that is de- ceptively the same, but often vastly different for each individual. That reality is a construct is a fashionable edge these days it means that we tend to see reality from a particular frame of reference. There is always a context, whether it be political, social or cultural. For those who ar unable to construct a satisfactory reality, it is then that they are forced to create an alterna- tive reality, perhaps that fulfils their dreams and meets their views and values. In the words of cognitive neuropsychologist Kaspar Meyer, what is now clear is that the brain is not a stimulus-driven robot that directly translates the come outer world into a conscious experi- ence. What were conscious of is what the brain makes us be conscious of, and in the absence of incoming signals, bits of memories tucked away can be enough for a brain to get started with. Reality for each individual differs according to their other(prenominal) experiences and memories, as well as what they choose to perceive to be reliable.Those with weaker frames of minds much(prenominal) as individuals suffering from kind disorders, or solely living under lying tend to create ersatz realities in order to escape the harsh uprightness. Consider the materialism of the post-war United States. Motivated by prosperity and wealth, all Americans were pass judgment to achieve the profound American Dream, of which Arthur Miller critiques throughout his play Death of a Salesman. The plays lead character Willy Loman struggles to face the received reality, but instead, chooses to believe he is leading the life he had always dreamt of.Willy believes himself to be the best salesman of his company, claiming he is well liked by all, and vital in New England, when in fact, his true reality proves to be quite the opposite. Willy struggles to pay his mortgage, as well as fa ils to support and will for his family. Despite his favourite word of honor Biff finding the words to call him out to be what he truly is (a) fake (a) big phoney fake and a dime a dozen, Willy remains ignorant towards the truth. Willys alternating(a) reality provides him with the motivation to continue his life, despite the loss of his job and loss of respect from Biff.Alternative realities provide tem- porary relief from the harsh truth of reality, which is sometimes necessary for those who are considered mentally weak. It is often easier to support the alternative realities created by the mentally weak. Due to their mental state, treat what they believe to be true can carry several consequences. In Death of a Salesman, Willys wife Linda remains supportive throughout her preserves delu- sion. He claims she is his foundation (and) support, which is simply conforming to the ex- pected role of a 1950s housewife.Another example includes the 2010 movie directed by Mar- tin Scroses e titled Shutter Island, which clearly highlights the importance of accepting the al- ternative realities created by the mentally weak. The films protagonist Teddy Daniels believes himself to be a U. S call up assigned to investigate the disappearance of a patient from Bos- tons Shutter Island mental institution. However, in true fact, Teddy is actually Andrew Laed- dis, one of the institutions most dangerous patients they have because of his delusions and his violence towards the staff and the other patients.Andrew (or Teddys) delusion created an alternative reality in which he was able to escape the truth about his murderous past. In order to support his alternative reality, the staff at the institution developed a scenario in which Andrew was able to live out his delusion, therefore preventing the otherwise dangerous psychological effects of his true nature. If An- drew was in fact exposed to his true reality rather than living as his alter ego, he may have not been able to sur vive, hence proving the importance of supporting a mentally weak individuals alternative reality.Alternative realities may not always be disallow. In these cases, the alternative reality protects the individual from harm or negative attention due(p) exposing their true self. Consider the death of Whitney Houston, or the even more recent Robin Williams. Despite their true reality con- sisting of depression and substance abuse, these two renowned celebrities developed and maintained an alternative reality to allow others to portray them as role models and success- ful artists. In the case of Robin Williams, his severe depression led to his suicide.As a come-dian and successful actor, Williams was perceived by the majority to be a motivated happy man. In true fact, despite working to ensure other mess were laughing, he was diagnosed with severe depression, to the point where he eventually took his own life. Robin Williams al- ternative reality forced others to see him as he was not, but without the negative attention of showing who he really was. In Whitney Houstons case, despite her perception as an iconic successful singer, her alternative reality consisted of a cocaine addiction to the point where she drowned in a hotel bathtub.Following their deaths, the public was finally made aware of who they truly were, regardless of what we had previously perceived them to be. Alternative realities such as these can be crucial to ensure happiness and satisfaction for the individual, without highlighting their true selves to the world. Those who are mentally weak tend to create alternative realities in order to avoid their true selves. Whether they are living within a delusion such as Willy Loman or suffering from a mental condition such as Andrew Laeddis, (otherwise known as Teddy), alternative realities may be beneficial for the individual, however difficult for others to accept.Due to individual differences in realities due to social, emotional, cultural and poli tical factors, each person must construct a reality that is most suitable for their views and values, even if that results in alter- native realities being created. In the words of author Mignon McLaughlin, a critic can only re- view the book he has read, not the one in which the author wrote, and therefore we cannot opine an individuals choice of reality or alternative realities without experiencing it ourselves first hand.