Memory Cost Essay

Halloween – creative writing

Once there was a kid he was 6 years of age, and his name was Michael Myers, his sister was just 15 when on one Halloween Michaels mum and father went to a guardians evening. So his sister was caring for him for the night his sister Samantha chose to welcome her sweetheart round Michael had consistently believed that nobody adored him. So he concluded that today around evening time was the night to seek retribution his sister was in her room preparing. So Michael went down steps into the kitchen and got an extremely huge bread blade he went upstairs his sister Samantha was brushing her long earthy colored hair when out of nowhere she felt a sharp torment in the left hand side of her back. She went to see that her sibling had a Halloween cover on and he had his sister's blood everywhere throughout the blade and his Halloween suit. When his Mom and Dad showed up Michael went to the entryway and his mother said to him â€Å"Why is there blood all over your costume†? Be that as it may, he didn't state why! So his mother and father went upstairs to see where his sister was the two of them went into her room and saw her dead on the bed!! â€Å"Oh my god†Micheals mother hollered, Michael's father Gavin said â€Å"What happened Michael† he never addressed them, His mother went to call the police and a rescue vehicle, she gradually got the telephone her hand was shaking as she dialed 911, she felt wiped out, Gavin had hold of Michael â€Å"What happened child, did somebody come in and execute Sammy† he shouted, at that point out of nowhere Michael said â€Å"No father it was me, I murdered Samantha† His father remained there in stun! Jill† he yelled â€Å"Jill Michael slaughtered Samantha† he murmured, â€Å"is this genuine Michael† she said delicately â€Å"yes mother its actual I executed Samantha† he shouted, similarly as he said it the police and emergency vehicle showed up † A homicide has been submitted mam? The cop stated, â€Å"erm yes my little girl she has been murdered† Jill said tragically â€Å"Im official Brown would you be able to mention to me what precisely happened† Officer earthy colored said â€Å"Well Samantha was watching while me and Gavin where at Michaels guardians evening, and when we returned Michael was outside shrouded in blood with a bread blade, and one minute from now I went to see Samantha and she was dead† She cried , the official was recording everything , he took a gander at Michael . Has your child at any point done this before† official earthy colored stated, â€Å"Of course not my child isn't a murderer† she hollered â€Å"Well Michael is going need to go to a killer unit† he said â€Å"You mean he will have treatment and won't be permitted out for some time† she addressed, â€Å"Yes mam that is right† official earthy colored said Gavin came up to official earthy colored and mentioned to him everythin g what will happen to Michael,†but why Michael for what reason did you kill her† Jill shouted, he didn't utter a word he just gazed at his mother . The official took out his telephone â€Å"what will happen now† Gavin asked â€Å"Well sir Michael will be Mental emergency clinic , we must get at the base of this† official earthy colored stated, â€Å"well when we he come out† Gavin said â€Å"Im simply going to ring the psychological medical clinic to get Dr Campbell here to talk about the issue further† he said! Official earthy colored dialed Dr Campbell, â€Å"Could you come to 7865 Tulip block† Officer earthy colored put the telephone down † He will be here in 5minuites† he stated, Michael, Jill and Gavin sat on the kerb addressing Michael. Not long after Dr Campbell showed up â€Å"ok who is the person in question and who has the murderer† he delicately said â€Å"Well sir Samantha Myers is dead, and this youngster Michael Myers executed her† Officer earthy colored said

How to Write Incredibly Effective Survey Questions

How to Write Incredibly Effective Survey Questions How often do you leap at an opportunity to do an online survey, with glee? Probably not that often especially if you run a business.Similarly to other people, you’re most likely trying to juggle life, work and everything in between. With the general survey response rate being 33% (typically much lower, depending on variables), it’s more probable that you’d swiftly opt out of the survey.With that in mind, you may wonder if you really can make someone interested enough to complete a survey for your business.This is a valid question that many business owners can struggle with; That, and how to make the survey useful enough to extract meaningful data for strategic planning.If you’re asking yourself similar things of a similar nature, the short answer is that you need to understand what questions are right for your survey, and exactly how to write them.WHY SURVEYS ARE IMPORTANT FOR BUSINESSESIt’s becoming clear that customers are increasingly getting fed up of surveys. Seth God win, former executive of dot com, stated that ‘Every [survey] question you ask is expensive (in terms of loyalty and goodwill).’But if this is the case, whats the point in even taking the risk to conduct a survey in the first place?Put simply, every strategic action a business takes must be driven by what the customers want. Research reveals that for every complaint made, there are 26 other unhappy customers who stay silent. Most of which will end up leaving, never to return. Source: Superoffice.comThat means surveys may be one of the few ways to engage your customers and find out what they really think before it’s too late.Therefore, it’s important to get a clear insight into their views on your products and services.Survey questionnaires facilitate this by collecting data in a structured way, that is useful for drawing analysis and making relevant, strategic decisions in line with findings.It also enables you to have visibility of your product’s strengths and the things that are working well; as well as its weaknesses, and your business’ potential blind spots. Ergo, you have an opportunity to create a solution.DEFINING CUSTOMER RESPONDENT GOALS TO DETERMINE THE SURVEY TYPEThis is how you don’t waste time creating surveys for the sake of it; But rather, ones that can genuinely help you make the right strategic decisions.It’s why Godwin also said “Don’t ask a question, unless you truly care about the answer”.The answers you obtain must really matter. To that end, the survey questions shouldn’t be a nuisance that serve no particular purpose.With that in mind, it’s crucial to align your survey with your customer journey.Your research goals and the stage your customers are at in their journey, will tell you the best type of survey to use. In turn, the survey type you choose will help you understand the right questions to ask.For instance Are they first time visitors, long-term customers, or a group of testers? Do you want to gather intelligence on what they think about your products and services, your content or simply the checkout flow?Define your goal to determine which type of survey is best, based on your customers and where they are in your sales cycle.Here are a few typical examples of customer touch points worth tracking, with relevant questions to ask.Current CustomersOpen ended questions:Describe yourself in one sentence.Why do you use our product/service? What problem does it help you resolve and how? What made you buy [the product]? What convinced you that it was a good decision?Did you hesitate before choosing us as a supplier? If so, why? Which other companies were the top-runners for you before deciding to opt with us?Did you encounter a particular frustration or problem when visiting our site?Anything else you would like to tell us? David Darmanin, CEO of HotJar, highlighted this handful of open ended questions as also being particularly insightful:Where did you hear about our service?If a friend were to ask you about us, what would you say/how would you describe us?If for some reason you were unable to continue using our products/services, what would you miss the most?If you could choose one thing to add to our service, what would it be? What’s that crucial thing you think we’re missing?What challenges do you handle everyday?Time is an important commodity that you’re asking people to give for your surveys.If you want them to answer more than three open ended questions , make sure you offer them some sort of incentive to make it worth their while.HotJar, for example, gave out an iPad as part of one of their incentives. Customers will be more responsive if you can offer some sort of gift card, or the chance to win something in a competition.Closed-ended questions:How do you feel about our organisation?I’m super happy with the service and would absolutely recommend it to a friend.It’s more or less sufficient for what I need, but I’d still be open to alternative suppliers.I’m not satisfied with my experience at all.The responses elicited at this stage will help you solidify your brand identity and value proposition. What’s more, as customers would eventually tire of having to write several paragraphs, this form of question can be beneficial in keeping them engaged.What initially led you to use our service?(Here, you would include a list of statements about your products or services   that describe specific values they provide, for the custo mers to select all that apply to them.)Engaged prospectsYou’ve managed to create a pool of potential customers who have demonstrated an interest in choosing your products and services. How can you use your survey questionnaire to get them to bite?In a podcast with Rand Fishkin CEO and Co-Founder of SEOmoz, Fishkin reveals his technique. His goal isn’t so much to automatically land the win, but rather, to gradually ingratiate prospects into the community. “I want them to get educated, I want them to have a great experience with Moz.”According to Rand, achieving this is a big win in the long run, because of the positive effect it will have on the overall customer lifetime value.Using this method, you warm up the potential customer with an array of free webinars, or other valuable content in the form of blogs or articles, etc.Then, the perfect opportunity has arisen to guide engaged prospects to a survey question, which will help them take the final steps toward your service:H as it crossed your mind to become our customer? Is there anything stopping you?The answers you receive at this stage of the pre-customer journey, will serve to better the pre-conversion on-boarding experience; Which in turn, will create more loyal customers.Recently convertedYou’ve won the customer. They took those final steps through your business proverbial door. Having just purchased from you, there’s now some positive momentum you can use with your new customer.You have an opportunity to squeeze in a few questions that will help polish your value proposition, and discover new ways to improve problem areas.Turnbull, CEO of Groove, gives a great demonstration of how to do this.Subject: You’re in ?? PLUS, a quick question…Hey [name],I really appreciate you joining us at [company], and I know you’ll love it when you see how easy it is to [do the job your product was hired to do].We built [product] to help businesses [reach a goal], and I hope that we can achieve that for y ou.If you wouldn’t mind, I’d love it if you answered one quick question: why did you sign up for [product]?I’m asking because knowing what made you sign up is really helpful for us in making sure that we’re delivering on what our users want. Just hit “reply” and let me know.Thanks,[Your name and company]Including a survey on your thank you page is also a great way to go, and is recommended by Brian Massey, founder of Conversion Sciences.According to Massey, because the customer would have just finished buying from you, they should still have a positive feeling towards your business. It’s in this position that they are most likely to help.Based on his experience, Massey also suggested analysis drawn at this stage of the customer journey, will enable you to discover ways to leverage your service and maximize business.One question in particular that worked for him, was centred on why the customer had chosen one of their products (a Lite automobile), over another (a Pro au tomobile). Asking this enabled him to identify that they needed to improve their messaging, in terms of highlighting the benefits of their products.A few other examples of good questions to ask at this point are:Why did you decide to sign up/purchase from us today?Was there something that nearly prevented you from signing up with us?Could you list the top three things about us or our products that made you decide to join?Could you list the top three things about us or our product that almost prevented you from joining?If there was something we could have done to help make your decision-making process easier, what would that be?User TestingAlthough user testing is typically used to understand user behaviour, there is also a lot of valuable insight you can gleam through running   post-test surveys.Once the participant has completed the desired actions on your website, follow up with a few questions while their impressions are still fresh:What was the worst thing about your experience? Which aspects of the experience could be improved?What did you like about the website?What other comments do you have?Churned customersInevitably, businesses won’t be able to retain all their customers and there will be some degree of churn. However, even in failure there’s still useful insights to be taken away. As churn is usually a big obstacle to business’ growth, getting to the roots of what causes it, is invaluable.Turnbull has another email template specifically for this scenario, which gets almost a 14% response rate, accompanied with a remarkable quality of feedback.Hey [name]I noticed that you didn’t upgrade your account. I completely understand that [the product] isn’t the best fit for everyone, and there are no hard feelings on my end ??But if you’re willing to answer, I have a quick question: what could we have done better to keep you as a customer?Just hit “reply” and let me know.Thanks! [Your name]Site VisitorsIt’s easy to predominantly focus on inve stigating data for past and current customers, but what about finding out about site visitors in real-time, through on-site surveys?According to Avinash Kaushik author, public speaker and entrepreneur there are the ‘three greatest ever questions’ for your visitors:What is the purpose of your visit to our website today?Alternative ways to phrase this could be:What led to you to be on our site today?What goal do you want to achieve on our site?Why have you visited us today?Were you able to complete your task today?If they weren’t able to complete their task, you can ask why this was the case. A few ways to phrase this could be:If you didn’t successfully complete your task, please tell us what happened.What problem did you experience which stopped you from completing your task?Is there anything we can do better to help you with your task on your next visit?A couple of additional questions are suggested by the founder of CXL, Peep Laja:What is stopping you from completing your purchase today?Are there any questions you’re not finding the answers to? (If they say “Yes,” ask which ones.)Experiment to see which one gets a better response rate for you.FORMULATING PRECISE AND ACCURATE QUESTIONSRegardless of the form of survey you choose, utilise the following techniques to write a simple and effective survey.Using these tips, you’ll be able to generate clear feedback which can then be turned into actionable steps for your business.Keep your language clear and straightforward.This will make it easier for respondents to understand quickly. Using convoluted words which may have multiple meanings, could confuse customers and require them to spend more time figuring out exactly what your question is. Additionally, ensure each question corresponds to just one thing.Ask precise questions to get precise answers.There may be several ways to interpret an idea, so making sure your questions are clearly defined will enable customers to answer you as such.For exam ple “how many days a week do you eat take-out?” would work better than “do you often get take-out?”Breakdown broad areas you want to explore, into bite size chunks.Take for instance, topics such as customer satisfaction, customer journey, etc. It’ll be much easier to navigate these by segmenting them into smaller questions which respondents can easily answer, in a way that’s useful for you.Create unbiased, non-leading questions.Essentially, the goal here is to not elicit a particular response.Our own biases and points of view can accidentally filter into the questions we write in a survey.Inevitably, there would therefore be a strong chance of respondents’ answers being influenced by this.It may subtly goad the respondents into answering the question in a particular way, consequently undermining the survey results.By way of illustration, take the following question:“Should the school employ crossing guards to protect our children?”This could elicit a very different response, as opposed to the one you may get from a similar, yet more carefully worded question:“Do you think the school should cut the gym budget to pay crossing guards?”Asking someone who knows you to take a look at your survey, is a good way of detecting whether there are any questions that subtly indicate the answers you want.If they’re able to predict what answers you’re looking for, it probably means you need to rephrase the question.KEEPING THE RESPONDENT ENGAGEDOnce you’ve taken these steps to build a survey packed with effective, insightful questions, you’ll obviously want people to actually participate in it.The following methods will help ensure a high-response rate for your survey.Short SurveyDouble check that your survey is short enough a survey which is too long will deter people from completing it.IncentiveOffer some sort of incentive to entice people into spending their time on the survey. 3 reasons people usually complete surveys tend to be because they want to be helpful, they’re particularly interested in the survey subject, or they want to receive an incentive.Research indicates that cash is particularly effective in this respect. Whilst it is not the only option, it is proven to have higher response rates than non-monetary incentives.That said, although money may increase the response rates, it’s worth noting that incentives are just one of many factors needed to engage respondents.Not taking this into account could lead to using an incentive which might not necessarily bear much difference on response rates. What’s more, it could alter the validity of your results.E.g. If a person only does a survey purely for the money, there’s a chance they might just complete it without actually giving the questions any thought.Progress BarShow a progress bar, so respondents have an idea of how much longer it will take for them to complete. Giving your customers an approximation the time required to fill your survey, will have a co nsiderably positive impact on your research. Their answers will be more accurate and will have had more thought put into them.Branded SurveyBrand your survey. Research shows that third-party emails will most likely lower a survey’s response rate. Instead, customers may interpret them to be spam or phishing emails.But if a customer knows and trusts the brand sending them an email, they’ll be more inclined to open it and do the survey.Whether or not the customer chooses to do the survey, at the very least, they will have a sense that the company cares about what the customer thinks. (Although, this is only if you act on the feedback received.)The brand would have demonstrated this by engaging with their customers to listen to their feedback; which in turn, builds more of a connection with them.Maintaining this connection is a great way to strengthen your brand, when the time arrives for the customer to decide whether to purchase from you.AnonymityConsider offering anonymity to you r respondents. People can be hesitant to state their true opinions especially if they’re negative.Although most companies doing these surveys are probably relatively professional, respondents can feel unease at the prospect of there being some sort of consequence if they speak their minds candidly.This can especially be the case for employees doing surveys for the workplace; or indeed, any situation where the nature of the survey and feedback can be considered as delicate.It’s in these instances, that giving respondents anonymity would be a useful tool to prevent them from being deterred by fear.In fact, it’s also a convenient way of ensuring you get frank and truthful responses. It will show you how your customers really feel about your business, and ultimately, what changes you need to make to improve your proposition.Writing an effective survey question goes beyond simply using the right language. It’s actually a combination of several different factors:Segmenting the cu stomers you have as well as site visitors, understanding their needs and typical behavior, defining your business goals in order to clarify your research focus, etc.The area that you feel is best to dedicate the most energy to, is dependent on your business.However, the underlying theme here is that simply asking the first questions which pop into your mind won’t suffice. It’s important to take the time to craft well thought out, engaging questions with a clear purpose.

Patalogy of the Central Nevrvous System Multiple Sclerosis

Multiple Sclerosis: Pathology of the Central Nervous System Multiple Sclerosis is an autoimmune disease that commonly found in individuals between the ages of 20 and 40. While men with MS tend to have a faster progressing disease, women are more likely than men to develop it. MS comes in many forms due to the extent of the damage and the amount of lesions, along with how quickly it progresses. All of this collectively forms the MS community today and has resulted in new test methods and forms of treatment developed to both help relieve the symptoms and slow the progression of the disease. This research paper will go through what causes a person to develop MS, what is going on within the body that causes the symptoms people experience,†¦show more content†¦MS lesions occur where there is damage to oligodendrocytes, changes in myelin composition, considerable loss to neurons over a period of time, and brain atrophy and can occur in either white or gray matter. MS also has shor t-lived attacks of neurological deficits that are temporary and correlated with worsening symptoms. These attacks are reversible and are a result of a block of conduction in axons that are partially demyelinated. The cause of these short-lived attacks is a slight increase in body temperature or hypocalcaemia, which in turn causes increased leakage through the demyelinated axons. Both emotional and physical stresses are triggers because the functional demands of the body exceed the capabilities of the nervous system. Suck attacks of more severe symptoms can last weeks or months and can lead to the progression of MS symptoms (p.397). The diverse stages of MS lesions are responsible for the varying symptoms seen across the MS community. Overall, MS results in irreversible damage to the CNS and results in lesions throughout the nervous system that cause multiple symptoms and issues depending on how much it has developed and the rate at which it is progressing. Assessment Findings Subjective Findings There are many symptoms that occur in individuals with Multiple Sclerosis, because lesions progress differently and as damage gets more significant there are new symptoms that occur. Subjective findings are based on what a patient would

Capital Punishment Should Be Abolished - 1955 Words

As society has advanced and time has progressed, it has become apparent that capital punishment should be abolished worldwide. Around the world, various countries continue to practice this brash, inhumane punishment. The legal system is intended to regulate citizen’s behaviour which aims to provide a smooth functioning society. When someone is sentenced to death, the legal system loses the â€Å"fair† aspect of the proceedings, as under no circumstances is the death penalty â€Å"fair†. Capital punishment should be abolished because it violates Section 12 and Section 7 of the Canadian Charter of Rights and Freedom, it goes against the teachings of the church, and it creates the possibility for someone to be wrongfully executed. On June 26th, 1976, the Canadian Government, under the leadership of Prime Minister Pierre Trudeau, abolished capital punishment across the nation (12). From 1749 to 1976, over 1,481 people had been sentenced to death, and out of that number, a staggering 710 were executed (2). From 1960 to 1982, the Canadian Bill of Rights contained minimal law that protected individuals of their right to life, and it wasn’t until April 17th, 1982 that the Canadian Charter of Rights and Freedoms was placed into law, under the leadership of Prime Minister Trudeau (13). The charter today is recognized internationally as a â€Å"model document protecting rights and freedoms of its citizens†(3). Under the charter, citizens are affirmed certain rights and freedoms that guaranteesShow MoreRelatedCapital Punishment Should Be Abolished965 Words   |  4 PagesHaesemeyer Advanced Studies English 9 7 April 2017 Capital Punishment Over the centuries, capital punishment has fallen in and out of public support. In several countries, the practice has been overruled by law. In others, it is simply not exercised. More than half of U.S. states still practice capital punishment for capital crimes. Often, innocent people are sentenced to death because of circumstantial evidence. Capital punishment should be abolished in all fifty U.S. states because of the severalRead MoreCapital Punishment Should Not Be Abolished1541 Words   |  7 Pagestime, if a person committed a severe crime, like murder or rape, they were executed to maintain peace in the community and to bring comfort to those who knew the victim. Capital punishment has been used in almost every part of the world, but in the last few decades many countries have abolished it. The issue of capital punishment has been a sensitive topic for nations attempting a careful balancing act between prisoner’s rights and legal defense teams and society’s la ws on cases of extreme gravityRead MoreCapital Punishment Should Not Be Abolished901 Words   |  4 Pagesgovernment (â€Å"Capital Punishment in the United States†). Capital punishment is being debated all over the world whether it is murder or justice for the crime they have committed. Statistics show that murderers often kill again after releasement from prison. The Bureau of Justice gives relevant statistics pertaining to murderers who were released from prison: in 1994 40.7% of murderers were arrested for a new crime within three years of release (United States Department of Justice). Capital punishment shouldRead MoreCapital Punishment Should Be Abolished1115 Words   |  5 Pagesjail time, house arrest, and/or having to pay fines. Crimes that are severe can lead to greater punishment, like spending life in prison. The most severe crimes can lead one to an equally severe punishment known as capital punishment. Capital punishment is the authorization to kill someone fo r the crime he or she has committed. Capital punishment, commonly referred to as the death penalty, should be abolished in all states because it can put innocent lives at risk, it costs millions of dollars each yearRead MoreCapital Punishment Should Not Be Abolished750 Words   |  3 PagesCapital Punishment Should Not be Abolished There are many reasons why the United States of America keeps capital punishment. These reasons include the deterrence theory, the idea of retribution, cost of prisons, and general safety of the public. First of all, I’m sure that you have heard of the deterrence theory. Deterrence is basically the fear of punishment; and even though it doesn’t prevent all crimes, the results are still undeniable. The deterrence theory is when criminals thinkRead MoreCapital Punishment Should be Abolished883 Words   |  4 Pages Capital punishment is the punishment of death for a crime given by the state. It is used for a variety of crimes such as murder, drug trafficking and treason. Many countries also have the death penalty for sexual crimes such as rape, incest and adultery. The lethal injection, the electric chair, hanging and stoning are all methods of execution used throughout the world. Capital punishment has been around since ancient times; it was used in ancient Rome, and one of the most famous people to be crucifiedRead MoreCapital Punishment Should Be Abolished1137 Words   |  5 PagesThe case for capital punishment Topic: why capital punishment should continue General purpose: To argue Specific purpose: my main aim is to convince the audience that capital punishment should be upheld. In other, the advantages of capital punishment outweigh its disadvantages. Introduction Capital punishment is also known as death penalty and it has been in existence since time immemorial. Throughout history, the death penalty has been used to punish a number of crimes that include murderRead MoreCapital Punishment Should Be Abolished1135 Words   |  5 Pagesname -unknown. Nobody should ever have to hear these words. Especially coming from their own state the one that is supposed to protect their rights no matter what. Capital punishment should be abolished from the United States. The number one goal of the constitution is to protect the life of an individual and the death penalty passes by this. The death penalty is an easy way out of the crime, it is expensive, philosophers and even psychologists disagree with capital punishment and most important itRead MoreCapital Punishment Should Be Abolished Essay1293 Words   |  6 PagesApproaching the topic of capital punishment is difficult when looking at society as a whole. In the opinion stated by my class group, capi tal punishment should be entirely abolished due to the possibility of mistakes while sentencing. This idea relies on the basis that capital punishment has absolutely no purpose or benefit. Members of my group mistakenly used a utilitarianist point of view to argue their case, even though this view can be stretched to fit almost any argument. This paper will exploreRead MoreCapital Punishment Should Be Abolished1439 Words   |  6 Pagesto outlaw capital punishment in America completely. We are meant to be better and bigger than this then why do w still have this barbaric law in practice it is inhumane, morally wrong and expensive. In my paper I will try to cover the taboo topic of capital punishment and why it should be abolished because if we as a society want to grow and advance in a sophisticated society we must abolish the death penalty all across the land. To begin with I must explain what capital punishment really is and

The Starbucks Company Free Essays

In the community that this generation lives in today, there are numerous essentials that are now considered as a necessity. Coffee is somehow considered as an essential to the society. It is used by the people to either keep them awake or just to give them energy to hopefully last the whole day. We will write a custom essay sample on The Starbucks Company or any similar topic only for you Order Now One of the acknowledged coffee companies in the world is Starbucks. This coffee company started in the year of 1971 in Seattle, Washington. Various drinks were produced by Starbucks for the benefit of their customers. With this marketing maneuver, Starbucks was able to gain the trust and loyalty of its customers. In the year 2000, Starbucks had branched out of United States and expanded into Australia. According to Brook (2016), Starbucks had opened for about 84 stores in the country. However, with the coffee company trying to enter the market in Australia, Australians were hesitant with the new company present in their market. Apparently, Starbucks had apparently â€Å"more than 70 percent of its underperforming locations, leaving only 23 Starbucks stores throughout the entire continent† (Turner, 2018). Moreover, Starbucks had accumulated a lost of $143 million that obliged Starbucks to close and pull out most of its stores in Australia (Hurst, 2014). Another problem that Starbucks had encountered was the loyalty of the Australians because they are accustomed to the bitter-tasting coffee that their local coffee stores offer (Turner 2018). Since Starbucks sells and offered their customers a sweeter kind of coffee that is foreign to their taste, Starbucks was not able to gain popularity as compared to the popularity they have in other countries. The starbucks company could use two (2) strategic analysis tool known as the S.W.O.T and the P.E.S.T analysis. With the aid of these strategic tools, the company may be aware of the risks and opportunities that they may encounter under certain circumstances. The SWOT analysis is a strategic tool used for identifying the company’s strengths and weaknesses alongside with the opportunities and threats that may accompany it. With the usage of the S.W.O.T analysis, the company would be able to identify their strengths and weaknesses, as well as the possible opportunities and threats that the company might face. It could be noted that Starbucks had somehow disregarded the research and survey procedure for introducing new products to a new community. Instead, the company of Starbucks assumed that the goods and services they offer caters to everyone in the world– which, in this case, Australia was not delighted about. If the company of Starbucks had just researched more and surveyed more people concerning the sweet tasting coffees they serve, they would be able to identify that Australians prefer their coffees either brewed or bitter. Since Australia is one of the countries to have a different preference in coffee– along with some parts of Europe, as compared to the rest of the world, Starbucks could have seen the risk of losing customers when entering the market of Australia as Australians were not as accustomed to Starbucks back in 2000. Meanwhile, their decision to pull out 61 branches out of their 84 built establishments and leaving only about 23 establishments was a good call to somehow cut the overhead cost that they would have to pay such as rent, labor, and assets that in the end did not prosper. The company was somehow able to also salvage their name even though there are articles about their ‘failed endeavor’. This could be seen as a learning opportunity to Starbucks as they would try to re-enter the market in Australia, and hopefully, by this time, as they have left some establishments in the Australian community, Starbucks would not have that much of a hard time as they would have known the strategies and preferences that Australians want. Moreover, since Australia is one of the tourist destinations of the world, people from all around the world would sometimes visit Australia and with Starbucks known internationally, this company would be the preferred coffee branch of these tourists. Aside from S.W.O.T, another tool used for strategic planning is the P.E.S.T analysis. PEST stands for Political, Economical, Social, and Technological factors that are being considered when planning for a business endeavor. The P.E.S.T analysis is being used by businesses to identify the risks and opportunities of a business at a macro level as it not only determine the advantages and disadvantages of the business, but also the external aspects of the business. It could be noted that Starbucks had a good relationship with its external factors like their suppliers, and some of the customers in their community because of the service they offer. However, when Starbucks had expanded their company in the year 2000, they also had to pull out most of their establishments in the year 2008, as the company noticed that they are no longer earning profit from the said branch. Moreover, there was a high turnover rate during this time as 700 hundred employees were left jobless after the pulling out of the branches. (Prepare for Australia, n.d) In terms of the social factors that Starbucks might have considered is the preference of Australians with their coffees. As majority of the Australian population are somehow meticulous with the way they want their coffees prepared and served, Starbucks somehow was not able to impress their customers. According to a statement of staff in Sydney’s Mecca Espresso named Tuli Keidar (2014, as cited in Hurst, 2014), â€Å"†¦ Australia already had a well established cafe culture based on espresso when Starbucks arrived. It had to compete with cafes that provided a similar product of equal or better quality.† This means that Australians are very much accustomed to the local coffee stores in the country that they are able to identify which serves the best beverages in their town. However, aside from the country’s expertise in coffees and teas, they also take into account the ambience and atmosphere of the establishments. In line with the two strategic planning tool that was used to assess the possible risks and opportunities of the Starbucks brand in Australia, it could be noted that in terms of internal assessment, it is best to use the SWOT analysis as it is mostly focused on the internal cases of situations that could be avoided or taken into account. The business could use this planning tool for its convenience and it still gets the work done. On the other hand, when a company would want to focus on the external factors as they would want to research on the country or community they are planning to cater to, it is best to use the PEST analysis as it is mostly focused on external cases with a hint of internal cases. With the data gathered and analyzed with the aid of two commonly used planning tools in a business, it could be noted that one of the mistakes that Starbucks had done was that it barged in a competition without introducing itself to its customers and community. However, with the advancement of technology and the variations of the preferences of people, Starbucks may have a chance to gradually expand in Australia if they still wish to do so. If ever the plan for expansion would commence, the popularity of Starbucks would increase, alongside the increase in profit as people who travel or migrate to Australia might have been accustomed to Starbucks and somehow want a piece of home to remind them of their roots. How to cite The Starbucks Company, Papers

The Things They Carried Persuasive Essay Example For Students

The Things They Carried Persuasive Essay Reflections on â€Å"The Things They Carried†Tim OBriens, The Things They Carried, is not a novel about the Vietnam War. It is a story about the soldiers and their experiences and emotions that are brought about from the war. OBrien makes several statements about war through these dynamic characters. He shows the violent nature of soldiers under the pressures of war, he makes an effective antiwar statement, and he comments on the reversal of a social deviation into the norm. By skillfully employing the stylistic technique of specific, conscious detail selection and utilizing connotative diction, OBrien thoroughly and convincingly makes each point. We will write a custom essay on The Things They Carried Persuasive specifically for you for only $16.38 $13.9/page Order now The violent nature that the soldiers acquired during their tour in Vietnam is one of OBriens predominant themes in his novel. By consciously selecting very descriptive details that reveal the drastic change in manner within the men, OBrien creates within the reader an understanding of the effects of war on its participants. One of the soldiers, Norman Bowler, otherwise a very gentle person, carried a Thumb. . .The Thumb was dark brown, rubbery to touch. . . It had been cut from a VC corpse, a boy of fifteen or sixteen.† Bowler had been a very good-natured person in civilian life, yet war makes him into a very hard-mannered, emotionally devoid soldier, carrying about a severed finger as a trophy, proud of his kill. The transformation shown through Bowler is an excellent indicator of the psychological and emotional change that most of the soldiers undergo. To bring an innocent young man from sensitive to apathetic, from caring to hateful, requires a great force; the war provides this force. However, frequently are the changes more drastic. A soldier named Ted Lavender adopted an orphaned puppy. . .Azar strapped it to a Claymore antipersonnel mine and squeezed the firing device.. Azar has become demented; to kill a puppy that someone else has adopted is horrible. However, the infliction of violence has become the norm of behavior for these men; the fleeting moment of compassion shown by one man is instantly erased by another, setting order back within the group. OBrien here shows a hint of sensitivity among the men to set up a startling contrast between the past and the present for these men. The effect produced on the reader by this contrast is one of horror; therefore fulfilling OBriens purpose, to convince the reader of wars severely negative effects. In the buffalo story, We came across a baby water buffalo. . .After supper Rat Kiley went over and stroked its nose. . .He stepped back and shot it through the right front knee. . .He shot it twice in the fl anks. It wasnt to kill, it was to hurt.†. Rat displays a severe emotional problem here; however, it is still the norm. The startling degree of detached emotion brought on by the war is inherent in OBriens detailed accounts of the soldiers actions concerning the lives of other beings. OBriens use of specific and connotative diction enhances the same theme, the loss of sensitivity and increase in violent behavior among the soldiers. The VC from which Bowker took the thumb was just a boy,†, giving the image of a young, innocent person who should not have been subjected to the horrors of war. The connotation associated with boy enhances the fact that killing has no emotional effect on the Americans, that they kill for sport and do not care who or what their game may be. Just as perverse as killing boys, though, is the killing of a baby,† the connotation being associated with human infants even though it is used to describe a young water buffalo they torture. The idea of a baby is abstract, and the killing of one is frowned upon in modern society, regardless of species. OBrien creates an attitude of disgust in the reader with the word, further fulfilling his purpose in condemning violence. Even more drastic in connotation to be killed is the orphaned puppy .†. Adding to the present idea of killing babies is the idea of killing orphaned babies, which brings out rage within the reader. The whole concept is metaphoric, based on the connotations of key words; nevertheless, it is extremely effective