Thursday, May 9, 2019
Marketing Management Class Disscussion wk9 Essay
Marketing Management Class Disscussion wk9 - probe ExampleGeographic segmentation, demographic segmentation, psychographic segmentation, and behavioral segmentation are all forms of market segmentation that alter companies to focus on the desires and needs of potential buyers. In addition, it is easy for a chore to identify and project its competitors and their dodge (Gale and Swire, 2006).LearnFree.edu would be a free e-learning website that seeks to provide free outstanding education to all visitors globally. The tax of the website is unknown, as it will take nearly a year for its completion. For that reason, perceive-value pricing is the appropriate pricing strategy for the website/product. The value of the service depends on the price consumers are willing to pay and non on its take costs (Gale and Swire, 2006). Perceived-value pricing is effective in marketing of the website because its price is set in accordance to the perceived value of prospective buyers.Pricing strat egy is a necessary constituent of market segmentation. It is a requisite for any business because it helps determine market share and profitability of a business. A new business may need to set a lower price than that in the market, to penetrate the market. Even so, it should not be too low to result in losses for the
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